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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Sector magnet drinktec 2013 attracts more and more companies from abroad

drinktec is once again exercising a magnetic pull on the sector. Companies from abroad in particular are more than ever attracted to the Worldґs Leading Trade Fair for Beverage and Liquid Food Technology. Over half of the applications from prospective exhibitors – and 20 percent more than the same point in preparations for the last drinktec – have come from companies based outside Germany. The next drinktec takes place from September 16 to 20, 2013 at the Messe Mьnchen exhibition center.

A total of 470 companies – 250 of them from outside Germany – have already secured their place at drinktec. In terms of the registrations received from abroad, the figures are around 20 percent higher than in March 2008, the same point in time ahead of the last drinktec in 2009. So far we have received applications from 27 different countries. Demand for space is also very high. To date, 18 months before the fair starts, around two-thirds of the available space has been booked.
Petra Westphal, the Exhibition Group Director responsible for drinktec at Messe Mьnchen International, sees this high number of applications from abroad as a "strong vote of confidence". The fact that so many international companies had signed up so soon for drinktec 2013 was, she said, "clear proof of the high regard drinktec enjoys around the world."
The run on drinktec also reflects a reawakening of interest in investment on the part of the beverages companies. Following a backlog of investment in capital equipment that built up during the financial and economic crisis, the beverages industry is now moving forward again. In 2011 order intake in the German food and packaging machinery industry was positive across the board, which means that many companies in these segments now have full order books until well into 2012. The VDMA trade association for these businesses reckons on further growth of at least five percent in 2012, following on from a rise of eleven percent in 2011.
The demands of responsible resource management, the use of renewable energy, consumer demand for natural taste, the ever greater importance of marketing and original packaging ideas – all of this requires investment in modern technology, in contemporary equipment, says Petra Westphal: "drinktec is the worldґs meeting place for this, it is the place to which an entire industry comes to discuss and decide upon new investment."
Applications to exhibit at drinktec 2013 are still being accepted. But space will be allocated on a first-come, first-served basis, so the sooner an application is submitted, the greater the chance of securing the desired space. Get your applications in now, preferably online at: www.drinktec.com
Further information: www.drinktec.com
Click here for photos of drinktec.
About drinktec
drinktec is the world’s leading trade fair for beverage and liquid food technology. It is the most important trade fair for the sector. Manufacturers and suppliers from all over the world – global companies and SMEs alike – meet up here with all sizes of producers and retailers of beverages and liquid food products. Within the sector drinktec is regarded as the number one platform for launching new products on the world market. At this event manufacturers present the latest technology for production, filling and packaging of beverages of all kinds, and for liquid food – also encompassing raw materials and logistics solutions. The themes of beverages marketing and packaging design round off the portfolio.
drinktec 2013, which takes place at the Messe Mьnchen exhibition center in Munich, from September 16 to 20, 2013, is expected to attract around 1,500 exhibitors from over 70 countries and approximately 60,000 visitors from more than 170 countries.
drinktec on Facebook , Twitter and YouTube

13 Мар. 2012

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