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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Accra Brewery Limited Commissions Commercial Chibuku Plant

Accra Brewery Limited (ABL), a subsidiary of SABMiller plc, commissioned its commercial Chibuku plant today at its brewery site in Accra.

The plant, which was commissioned by His Excellency John Dramani Mahama, Vice President of the Republic of Ghana, has an annual capacity of 100,000 Hl and was installed at a cost of USD 2.5million.

In December 2009, Accra Brewery launched Chibuku Shake Shake, an opaque beer product that takes its cues from opaque beers that have a strong traditional heritage throughout Africa, such as pito in Ghana. At that time, the launch was done on a small scale to test consumer responses ahead of a planned full-scale production.

Chibuku is the result of a long process of development, focusing on Accra Brewery's commitment to use only locally grown ingredients for its primary inputs and to support local wealth creation. The product is therefore brewed from maize and sorghum grown right here in Ghana.

In his speech at the commissioning, His Excellency John Dramani Mahama stated, "The commissioning of this plant is an important milestone because it is the first time in the history of our nation that a product similar to our traditional brews is being packaged on such a large commercial scale. I must commend Accra Brewery and its parent company SABMiller for bringing such an initiative to Ghana." He further went on to add, "Accra Brewery has grown from strength to strength and must be applauded for continually being innovative, even after 80-plus years of existence."

The event, which was attended by the Managing Director of SABMiller Africa, Mark Bowman, Deputy Minister in charge of Crops at the Ministry of Food and Agriculture, Hon. Yaw Effah-Baasi, and Deputy Greater Accra Regional Minister, Hon. Nii Djama Vanderpuye, marks an important milestone, not only in the company's history, but also in the nation's economic growth path.

The newly commissioned plant has the capacity to process over 200 metric tonnes of sorghum and over 300 metric tonnes of maize per annum. A minimum of 550 farmers will be supplying these locally grown raw materials. The livelihood of 550 families will therefore be impacted by this one plant alone. According to a study undertaken by Prof Ethan Kapstein of the INSEAD Business School (in France) on the socio-economic footprint of ABL, together with its sister company, Voltic Ghana Ltd in 2011, both companies support almost 18,000 jobs in the Ghanaian economy. That was before the addition of this 100,000 Hl commercial plant to the existing brewery and bottling facilities. With the addition of this Chibuku plant, ABL should be supporting about 20,000 jobs in the Ghanaian economy.

Accra Brewery Limited, which was established in 1931, started off with one brewery and two bottling lines producing Club Beer and Club Minerals, and has seen tremendous growth over the years. With the addition of Chibuku Shake Shake, Accra Brewery now produces 15 brands on the market.

Also present at the event was the Adabraka Atukpai Mantse, Nii Tetteh Adjaben I, among a host of other dignitaries. Guests at the event were treated to a range of traditional music and dances from Adehyeman Cultural Troupe as they savoured refreshments made from a variety of Ghanaian recipes in the true Chibuku spirit of authentic African tradition.

16 Мар. 2012

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