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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Beer giant moving Latin American HQ to … Miami

SAB Miller, the company that brings you Miller High Life, Coors and Corona, is moving its Latin America headquarters from Bogota, Colombia, to Miami.

The move only means a handful of new jobs for South Florida, but it is seen as a big win for city leaders who want Miami to be the corporate hub of the Americas, according to the Miami Herald.

Miller is expected to rent one floor of the new 35-story office tower at 1450 Brickell Ave.

The South Florida Business Journal reported last year that a local economic development group was working to bring Miller to Miami, but The Beacon Council The Beacon Council Latest from The Business Journals Local leaders discuss South Florida’s important economic issuesBeacon Council gambling conference to focus on jobsArt Basel event isn’t very long, but experts say benefits linger Follow this company would not speak to the Herald about the deal.

16 Мар. 2012



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