Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Gambrinus Started The Widest Consumer Program In The History Of Czech Beer Culture
Czech "beerers" can be now proud of the widest consumer program in Czech Republic. Once again, this confirms that beer is still considered to be a very popular, national drink in Czech Republic, and rightly so. "Czech 'beerers' like to gamble and bet, they drink beer together, they like fun experiences and good stories. These attributes are the building blocks of our program," Jan Dole?el, Gambrinus brand Senior Manager, said.
The program is unique for many reasons. "There are nearly 350 million codes on the market designed to get points for the program. Our projection shows that we will be giving away nearly 20,000 gifts by the end of the year. The foundation of our program is to reward consumers for consuming what they like, and for doing what they usually do," Dole?el added.
The new program will work based on a simple principle: "beerers" will find a special code under every bottle or can cap of Gambrinus beer. After registration of an account and entering these codes at www.gambrinusteam.cz, these codes will be entered into a system that will transform them into points. The users will be able to exchange these points for presents and valuable prizes anytime they wish. "Besides beer, an Xbox Kinect, or perhaps a soccer jersey for themselves, 'beerers' will have a choice to surprise their friends with a gift of their favorite beer, visit the brewery together, or even go on a trip abroad," Dole?el explained.
The program is non-traditional not only in the attractiveness of these rewards but also in the way it works. The program is unique for its ability to target individuals, and to interconnect whole groups of friends as well, which can reach at and enjoy the most attractive prizes of the whole program. Shared experiences are the most typical characteristics of Czech beer culture and the way Czechs enjoy their beer.
To use the reward program, you just have to register by filling out a brief form at www.gambrinusteam.cz. You can start enjoying the advantages of the program right away. Systems permit registration of those who are 18 years of age and older. The information entered is used in accordance with Personal Data Protection law.
28 Мар. 2012