Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Sweetening, Color, Flavor — New Ways to New Beverage Concepts at drinktec
New Beverage Concepts
One absolute must-visit for marketing and technology divisions of brewing and soft drinks groups and SMEs, dairy producers and liquid foods manufacturers, is the “Special Area New Beverage Concepts” in Hall B1. At this location manufacturers will be presenting and explaining their new sweetening, coloring and flavoring strategies. BENEO, for example, a leading manufacturer of functional ingredients, will be demonstrating ideas for a better balance in energy-boosting products: “Consumers are increasingly focusing on drinks concepts that release a steady supply of energy, avoiding the so-called ‘boost and crash’ effect. It is ingredients like ginseng or Palatinose™ (Isomaltulose) that rate highest on this criterion, as they are natural products that also offer nutritional benefits,” explains Jens Bцhm, Marketing Manager for BENEO. The New Beverage Concepts Special Area has its own catering area enabling sampling of innovative drinks right there. The Special Area is a separately designated and designed area located in the exhibition section featuring Raw Materials, Additives and Agents. The New Beverage Concepts Special Area is a promotion by drinktec in cooperation with Dr. Harnisch International Publications, Nuremberg.
It has to taste good. That has always been the supreme imperative governing the development of beverages and liquid foods. But what exactly do we mean by ‘taste good’, or indeed by the word ‘taste’ itself? It’s not a great mystery, in fact. The tongue can distinguish precisely five types of taste: sweet, sour, bitter, salty and satisfyingly meaty. Everything else about ‘taste’ comes from the eyes and the nose, which are incomparably more sensitive. All these sense impressions trigger emotions or memories, which our brain processes into an overall judgment. And finally we come up with “I like it” – or “I don’t like it.”
Sweet = Good
It’s because of the emotions that taste becomes a complex matter after all. For example, ‘sweet’ stands for ‘good’, and probably has done ever since our primeval forebears came out of East Africa. Sweet foodstuffs thus almost automatically trigger that “I like it” response, deep inside us. However, partly as a result of changing consumer lifestyles, new requirements keep emerging, as do new concerns motivating alternative approaches. These concerns come with category labels such as obesity, dental health, diabetes, glycemic index or ‘natural’. All these subcategories will be represented by displays of relevant products in Hall B1 at drinktec. They range from calorie-free sweeteners through natural and almost blood sugar-neutral substitutes for sugar, special sugar combinations for sports use and classics like saccharose all the way to brand-new alternatives. The EU approval of steviol glycosides as a food additive (E 960) first and foremost enables the sweetening of drinks using new concepts based on stevia. Obtained from the leaves of a plant named stevia rebaudiana, steviol glycosides are up to 300 times sweeter than sugar, and calorie-free. A further interesting option, on which visitors to drinktec can find out more at first hand, is the use of naturally sweet drink bases such as malt extracts or – distinctly more exotic – coconut water.
But sweetness isnґt the whole story, as Caroline Sanders, Global Marketing & Communications Director, Tate & Lyle Speciality Food Ingredients, points out: "These days a whole variety of substances can be used or combined with each other to develop sweeteners and other sugar substitutes. As well as the property of sweetness, With sugar-free or sugar-reduced products we have to pay attention not only to the proper of sweetness, but also in particular to the sensory parameter of body/mouth feel."
Coloring from Spinach and Red Cabbage
Naturalness is also currently the headline theme dominating the world of flavors and colorings. Examples of well-known natural pigments include chlorophyll and carotene. It has also been found that Spirulina microalgae are a natural source of blue pigment. Other pigmenting extracts again are derived from beetroot, red cabbage, spinach or elderberry. Among natural flavors the trend is to concepts based exclusively on the source fruit or plant from which the aroma takes its name. However, it is worth remembering that, for very good reasons, some flavors do have to be made or harvested from other natural sources. For instance, the entire world harvest of strawberries would be nothing like enough to match the demand for natural flavors produced exclusively from strawberries. Also represented at drinktec will be natural ‘brown’ flavors like toffee, cappuccino, walnut, almond, caramel or nut. These are flavors of particular interest to the milk industry – for which drinktec has long been a major calendar fixture, to the extent that in 2009 no fewer than 22 percent of the trade visitors to the show were from that segment.
Naturalness and Technology
The technological implications of the switchover to natural sourcing for flavors, colorings and key functional ingredients are far-reaching. Certain colors are just not provided by the natural environment, or substances used may prove less stable in terms of storage life, temperature or pH tolerance. “This is why brilliance of color, natural sourcing and stability were the objectives driving development of the new red tones from the black carrot,” says Christian Benetka, Senior Product Manager Colors for DцhlerGroup. “The pigmenting concentrates are now superior to other anthocyanin-based colorings in terms of stability. They also contain no sulfur dioxide.” The prerequisite for innovative developments is thus always a deep resource of specialist knowledge, built up through trial production runs, sensory analyses and, not least, representative keeping-quality tests. All the more important, then, that drinktec exhibits not merely the ingredients but also the technology, in particular the entire technology of production and bottling. That will happen in this format in 2013 at only one place on the globe: in the exhibition halls at Messe Mьnchen, at drinktec.
Further information: www.drinktec.com
Click here for photos of drinktec.
drinktec is the world’s leading trade fair for beverage and liquid food technology. It is the most important trade fair for the sector. Manufacturers and suppliers from all over the world – global companies and SMEs alike – meet up here with all sizes of producers and retailers of beverages and liquid food products. Within the sector drinktec is regarded as the number one platform for launching new products on the world market. At this event manufacturers present the latest technology for production, filling and packaging of beverages of all kinds, and for liquid food – also encompassing raw materials and logistics solutions. The themes of beverages marketing and packaging design round off the portfolio.
drinktec 2013, which takes place at the Messe Munchen exhibition centre in Munich, from September 16 to 20, 2013, is expected to attract around 1,500 exhibitors from over 70 countries and approximately 60,000 visitors from more than 170 countries.
3 Апр. 2012