drinktec 2013: Labels and packaging ideas for creative applications

  • Reading time:6 min(s) read

Smoothie manufacturer and drinktec exhibitor “innocent” came up with a witty idea for styling its products: fans knitted little woolly hats to fit on top of its PET bottles. In Germany alone, 200,000 hats were turned out in one year. What a great marketing idea! But of course, one thatґs outside the scope of large-scale industrial production of beverage containers, because the volumes involved here are around one trillion per year. Which amounts to a vast array of different labels and different designs. drinktec 2013, the “World’s Leading Trade Fair for the Beverage and Liquid Food Industry”, will be showcasing innovative solutions and all the top trends in this area. (more…)

N?rnbergMesse: Construction of hall 3A starts: time for the excavators

  • Reading time:8 min(s) read

  • Digging in: official cutting of the first sod for new hall at N?rnbergMesse with dual partners Lord Mayor Dr. Ulrich Maly and Finance Minister Dr. Markus S?der
  • In favour: Free State of Bavaria, City of N?rnberg, N?rnbergMesse and Spielwarenmesse collaborate
  • Expanding: Co-Managing Directors Dr. Roland Fleck and Peter Ottmann: “Display space now tops 170,000 m? with investment of 37 million euros!”

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