Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Perceived value in glass
“Gourmet beer”, “Choice beer” or “Craft beer”. Whatever name we give the latest beer trend, outstanding individuality is what these beers have in common.And in keeping with this, the drinking glass and decoration experts at RASTAL have made the trends in glass design that have emerged during recent years their special theme this year, titled “Bier de Luxe”, at Brau Beviale 2012.
The RASTAL design experts believe however, this gourmet beer trend is more than a self-containeddevelopment and it can push the whole sector further towards enhancing value-added as well as perceived qualities.In tune with this segment build-up, innovative,stylish decoration designs whose structures and colours creatively play with and refine the visual design elements of their beer brands will be presented at Brau for the first time. Satin white, gold and platinum replacing strong colours have been brought to the fore.
The outstanding success of the original tasting and gourmet-beer glass, TEKU, created by RASTAL, is part of this development: just a few years ago it would have been inconceivable that a beer glass as a hybrid of the typical wine-glasscould have set the style for an entirely new beer-glass design trend in such a short time. The decoration motifs correspondinglycreated last year can be seenat Brau Beviale 2012, along with further developments.
And, last but not least, an exciting, entirely new idea for all those interested in the world of beer will be disclosed on the RASTAL stand this year: a tasting and specialgourmet-glass incorporating a beer colour scale.
- See and test it yourself. On the RASTAL Stand, Hall 1/1-204. www.rastal.com
19 Сен. 2012