Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Perceived value in glass
“Gourmet beer”, “Choice beer” or “Craft beer”. Whatever name we give the latest beer trend, outstanding individuality is what these beers have in common.And in keeping with this, the drinking glass and decoration experts at RASTAL have made the trends in glass design that have emerged during recent years their special theme this year, titled “Bier de Luxe”, at Brau Beviale 2012.
The RASTAL design experts believe however, this gourmet beer trend is more than a self-containeddevelopment and it can push the whole sector further towards enhancing value-added as well as perceived qualities.In tune with this segment build-up, innovative,stylish decoration designs whose structures and colours creatively play with and refine the visual design elements of their beer brands will be presented at Brau for the first time. Satin white, gold and platinum replacing strong colours have been brought to the fore.
The outstanding success of the original tasting and gourmet-beer glass, TEKU, created by RASTAL, is part of this development: just a few years ago it would have been inconceivable that a beer glass as a hybrid of the typical wine-glasscould have set the style for an entirely new beer-glass design trend in such a short time. The decoration motifs correspondinglycreated last year can be seenat Brau Beviale 2012, along with further developments.
And, last but not least, an exciting, entirely new idea for all those interested in the world of beer will be disclosed on the RASTAL stand this year: a tasting and specialgourmet-glass incorporating a beer colour scale.
- See and test it yourself. On the RASTAL Stand, Hall 1/1-204. www.rastal.com
19 Сен. 2012