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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Perceived value in glass

Latest decorationtrendsand beer colour scale in glassware by RASTAL

“Gourmet beer”, “Choice beer” or “Craft beer”. Whatever name we give the latest beer trend, outstanding individuality is what these beers have in common.And in keeping with this, the drinking glass and decoration experts at RASTAL have made the trends in glass design that have emerged during recent years their special theme this year, titled “Bier de Luxe”, at Brau Beviale 2012.
The RASTAL design experts believe however, this gourmet beer trend is more than a self-containeddevelopment and it can push the whole sector further towards enhancing value-added as well as perceived qualities.In tune with this segment build-up, innovative,stylish decoration designs whose structures and colours creatively play with and refine the visual design elements of their beer brands will be presented at Brau for the first time. Satin white, gold and platinum replacing strong colours have been brought to the fore.
The outstanding success of the original tasting and gourmet-beer glass, TEKU, created by RASTAL, is part of this development: just a few years ago it would have been inconceivable that a beer glass as a hybrid of the typical wine-glasscould have set the style for an entirely new beer-glass design trend in such a short time. The decoration motifs correspondinglycreated last year can be seenat Brau Beviale 2012, along with further developments.
And, last but not least, an exciting, entirely new idea for all those interested in the world of beer will be disclosed on the RASTAL stand this year: a tasting and specialgourmet-glass incorporating a beer colour scale.

- See and test it yourself. On the RASTAL Stand, Hall 1/1-204. www.rastal.com

bier-deluxe

19 Сен. 2012

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