The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Perceived value in glass
“Gourmet beer”, “Choice beer” or “Craft beer”. Whatever name we give the latest beer trend, outstanding individuality is what these beers have in common.And in keeping with this, the drinking glass and decoration experts at RASTAL have made the trends in glass design that have emerged during recent years their special theme this year, titled “Bier de Luxe”, at Brau Beviale 2012.
The RASTAL design experts believe however, this gourmet beer trend is more than a self-containeddevelopment and it can push the whole sector further towards enhancing value-added as well as perceived qualities.In tune with this segment build-up, innovative,stylish decoration designs whose structures and colours creatively play with and refine the visual design elements of their beer brands will be presented at Brau for the first time. Satin white, gold and platinum replacing strong colours have been brought to the fore.
The outstanding success of the original tasting and gourmet-beer glass, TEKU, created by RASTAL, is part of this development: just a few years ago it would have been inconceivable that a beer glass as a hybrid of the typical wine-glasscould have set the style for an entirely new beer-glass design trend in such a short time. The decoration motifs correspondinglycreated last year can be seenat Brau Beviale 2012, along with further developments.
And, last but not least, an exciting, entirely new idea for all those interested in the world of beer will be disclosed on the RASTAL stand this year: a tasting and specialgourmet-glass incorporating a beer colour scale.
- See and test it yourself. On the RASTAL Stand, Hall 1/1-204. www.rastal.com
19 Сен. 2012