Beer Business (Pivnoe Delo) #3-2012

  • Reading time:2 min(s) read

Beer market in Russia 2012  Year 2012 saw on-going slow reduction of beer market. However, producers significantly increased their revenues by higher selling prices. By the year end one can expect further beer market reduction by about 5% resulting from prohibition to sell beer in kiosks. Advertisement ban can drive market share growth of regional producers at the expense of large federal companies. At the same time the introduction of the limitations will promote price competition and fiercer “shelf fights” in network retail. Market in the first half-year Second half-year forecast Consequences of prohibition to sell beer in kiosks Consequences of prohibition to advertise beer Beer producers Carlsberg Group Company #2 AB InBev Heineken Other producers Ukraine Beer Market 2012  Despite rather favorable conditions, Ukrainian beer market has not changed its volume in liters. However, the market by value is going on growing dynamically due to increasing producers' sale price. Ever deeper market stratification into the premium and economy segments is taking place against the background of retail beer price increasing. This tendency was of benefit to two new alliances, formed with participation of international companies which raise their market share at the expense of major producers. Their expansion as well…

Opinions about China Brew & China Beverage 2012: “CBB is on the right path to becoming number 1 in Asia”

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Enthusiasm about the course of the trade fair and lots of praise for the collaboration between drinktec and China Brew & China Beverage (CBB) – this common denominator describes the moods of those responsible for and participants at CBB 2012, which came to an end in Beijing after four trade fair days on 22 September. The unanimous opinion: CBB is on the optimum path to position itself as the leading trade fair platform for the beverage and liquid food industry on the Asian market. drinktec, the leading global trade fair for the beverage and liquid food industry, was a co-organizer of CBB for the first time. (more…)