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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Beer Business (Pivnoe Delo) #3-2012

Beer market in Russia 2012 

Year 2012 saw on-going slow reduction of beer market. However, producers significantly increased their revenues by higher selling prices. By the year end one can expect further beer market reduction by about 5% resulting from prohibition to sell beer in kiosks. Advertisement ban can drive market share growth of regional producers at the expense of large federal companies. At the same time the introduction of the limitations will promote price competition and fiercer “shelf fights” in network retail.

  • Market in the first half-year
  • Second half-year forecast
  • Consequences of prohibition to sell beer in kiosks
  • Consequences of prohibition to advertise beer
  • Beer producers
  • Carlsberg Group
  • Company #2
  • AB InBev
  • Heineken
  • Other producers

Ukraine Beer Market 2012 

Despite rather favorable conditions, Ukrainian beer market has not changed its volume in liters. However, the market by value is going on growing dynamically due to increasing producers' sale price. Ever deeper market stratification into the premium and economy segments is taking place against the background of retail beer price increasing. This tendency was of benefit to two new alliances, formed with participation of international companies which raise their market share at the expense of major producers. Their expansion as well as the reaction of the market leaders to slower rates of sales led to launching of in many new brands with growing market weight.

  • Structure and dynamics of trade balance
  • Market segmentation
  • Companies' positions
  • AB InBev
  • Carlsberg Group
  • Obolon
  • Efes and SABMiller alliance
  • PPB and Oasis CIS alliance

Kazakhstan beer market 2012 

  • Sector development
  • Beer market development
  • Beer producers in Kazakhstan
  • Efes Kazakhstan
  • Carlsberg Kazakhstan
  • National producers
  • Beer importers

8 Окт. 2012

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