The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Eike Scholl new Director International Relations of the N?rnbergMesse Group
The Managing Directors of N?rnbergMesse GmbH, Dr. Roland Fleck and Peter Ottmann, have appointed Eike Scholl as Director International Relations in the International Division with effect from 1 October. The 39-year-old reports direct to Petra Wolf, Executive Director International Division. “Our international business is a major part of our corporate strategy and makes a decisive contribution to the success of the N?rnbergMesse Group,” emphasizes Peter Ottmann. “We are therefore pleased that, with the appointment of Eike Scholl, another experienced exhibition expert will support the implementation of our goals with immediate effect.”
N?rnbergMesse will generate some 90 per cent of its expected revenue of more than 210 million euros in 2012 in Germany and approx. ten per cent abroad. The N?rnbergMesse Group is aiming to increase its revenue from international business to 50 million euros by 2020. The basis for this is provided by the subsidiaries of N?rnbergMesse GmbH in Brazil, North America, Italy and China. The corporate strategy foresees setting up more companies and developing new growth regions. The responsibility for directing this development rests with Petra Wolf and her team of around 25 persons in N?rnberg. She is now supported by Eike Scholl, whose previous career history offers excellent qualities for this task.
New home in N?rnbergAfter several stays in China and various posts with internationally operating companies, the graduate political scientist’s last appointment was Director International Business Development at Landesmesse Stuttgart. “I look forward to contributing my experience of internationalization processes for the N?rnbergMesse Group,” says Scholl.
About the N?rnbergMesse GroupN?rnbergMesse is one of the 20 largest exhibition companies in the world and among the Top Ten in Europe.The portfolio covers some 120 national and international exhibitions and congresses and approx. 40 sponsored pavilions at the N?rnberg location and worldwide.Every year, around 30,000 exhibitors (international share: 37 %) and up to 1.4 million visitors (international share of trade visitors: 21 %) participate in the own, partner and guest events of the N?rnbergMesse Group, which is present with subsidiaries in China, North America, Brazil and Italy.The group also has a network of 46 representatives operating in 97 countries.
15 Окт. 2012