Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Eike Scholl new Director International Relations of the N?rnbergMesse Group
The Managing Directors of N?rnbergMesse GmbH, Dr. Roland Fleck and Peter Ottmann, have appointed Eike Scholl as Director International Relations in the International Division with effect from 1 October. The 39-year-old reports direct to Petra Wolf, Executive Director International Division. “Our international business is a major part of our corporate strategy and makes a decisive contribution to the success of the N?rnbergMesse Group,” emphasizes Peter Ottmann. “We are therefore pleased that, with the appointment of Eike Scholl, another experienced exhibition expert will support the implementation of our goals with immediate effect.”
N?rnbergMesse will generate some 90 per cent of its expected revenue of more than 210 million euros in 2012 in Germany and approx. ten per cent abroad. The N?rnbergMesse Group is aiming to increase its revenue from international business to 50 million euros by 2020. The basis for this is provided by the subsidiaries of N?rnbergMesse GmbH in Brazil, North America, Italy and China. The corporate strategy foresees setting up more companies and developing new growth regions. The responsibility for directing this development rests with Petra Wolf and her team of around 25 persons in N?rnberg. She is now supported by Eike Scholl, whose previous career history offers excellent qualities for this task.
New home in N?rnbergAfter several stays in China and various posts with internationally operating companies, the graduate political scientist’s last appointment was Director International Business Development at Landesmesse Stuttgart. “I look forward to contributing my experience of internationalization processes for the N?rnbergMesse Group,” says Scholl.
About the N?rnbergMesse GroupN?rnbergMesse is one of the 20 largest exhibition companies in the world and among the Top Ten in Europe.The portfolio covers some 120 national and international exhibitions and congresses and approx. 40 sponsored pavilions at the N?rnberg location and worldwide.Every year, around 30,000 exhibitors (international share: 37 %) and up to 1.4 million visitors (international share of trade visitors: 21 %) participate in the own, partner and guest events of the N?rnbergMesse Group, which is present with subsidiaries in China, North America, Brazil and Italy.The group also has a network of 46 representatives operating in 97 countries.
15 Окт. 2012