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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Eike Scholl new Director International Relations of the N?rnbergMesse Group

Development of international business a major part of the corporate strategy of the N?rnbergMesse Group

The Managing Directors of N?rnbergMesse GmbH, Dr. Roland Fleck and Peter Ottmann, have appointed Eike Scholl as Director International Relations in the International Division with effect from 1 October. The 39-year-old reports direct to Petra Wolf, Executive Director International Division. “Our international business is a major part of our corporate strategy and makes a decisive contribution to the success of the N?rnbergMesse Group,” emphasizes Peter Ottmann. “We are therefore pleased that, with the appointment of Eike Scholl, another experienced exhibition expert will support the implementation of our goals with immediate effect.”

N?rnbergMesse will generate some 90 per cent of its expected revenue of more than 210 million euros in 2012 in Germany and approx. ten per cent abroad. The N?rnbergMesse Group is aiming to increase its revenue from international business to 50 million euros by 2020. The basis for this is provided by the subsidiaries of N?rnbergMesse GmbH in Brazil, North America, Italy and China. The corporate strategy foresees setting up more companies and developing new growth regions. The responsibility for directing this development rests with Petra Wolf and her team of around 25 persons in N?rnberg. She is now supported by Eike Scholl, whose previous career history offers excellent qualities for this task.

New home in N?rnbergAfter several stays in China and various posts with internationally operating companies, the graduate political scientist’s last appointment was Director International Business Development at Landesmesse Stuttgart. “I look forward to contributing my experience of internationalization processes for the N?rnbergMesse Group,” says Scholl.

About the N?rnbergMesse GroupN?rnbergMesse is one of the 20 largest exhibition companies in the world and among the Top Ten in Europe.The portfolio covers some 120 national and international exhibitions and congresses and approx. 40 sponsored pavilions at the N?rnberg location and worldwide.Every year, around 30,000 exhibitors (international share: 37 %) and up to 1.4 million visitors (international share of trade visitors: 21 %) participate in the own, partner and guest events of the N?rnbergMesse Group, which is present with subsidiaries in China, North America, Brazil and Italy.The group also has a network of 46 representatives operating in 97 countries.

15 Окт. 2012

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