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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Carlsberg gets all clear to increase Vietnam investment

Danish brewer Carlsberg has been given the all clear by Vietnamese authorities to increase its stake in Vietnamese brewer Habeco to 30 percent, a company spokesman told Reuters on Monday.

Carlsberg, the world's fourth-largest brewer, bought 16 percent in state-owned Habeco for 600 million Danish crowns ($102.25 million) in 2008.

In 2009 it signed a memorandum of understanding with the aim of increasing the investment to 30 percent.

"We expect to have it finished before the year-end. We have been told that we can proceed with the process, a process that has been stalled for a long time," said Carlsberg communications director Jens Bekke, without giving more details.

The stake will cost about $72.4 million, Vietnamese newspaper Dau Tu, which is published by Vietnam's Ministry of Planning and Investment, reported. Carlsberg declined to comment on the price.

The brewer has been in Vietnam since 1993 and the country is seen as a key market in fast-growing south-east Asia.

Asia accounted for 18 percent of Carlsberg's total sales volume last year and 12 percent of its operating profit.

In October, Carlsberg said it was taking full control of Vietnam's Hue Brewery, buying the 50 percent it did not already own.

Carlsberg's market share is roughly 33 percent in Vietnam and it sells beer under the Halida, Huda, Ha Long Hanoi and Viet Ha Bia Hoi brands as well as the Carlsberg brand. ($1 = 5.8682 Danish crowns) (By Johan Ahlander and Teis Jensen; Editing by Helen Massy-Beresford)

13 Ноя. 2012



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