The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Africa. Heineken «satisfied» with ownership mix — analyst
In a note on Heineken's investor day in Lagos yesterday (13 November), Nomura said that the group “continues to appear happy to have different business models across the region”. These include majority control in Nigerian operations, a partnership with Diageo in South Africa, and Coca-Cola/beer combinations in Central Africa.
The major difference to its competitors in the region is its focus on international premium brands, especially Heineken, Nomura said. As a result, the brewer has “no interest in entering the local opaque beer segment,” the note said.
It flagged that, with the brewer's Asia Pacific Breweries acquisition, emerging markets are set to account for 55% of EBIT and 62% of consolidation beer volumes. Within that, Africa (19% of EBIT) has been “a key driver accounting for 42% of group profit growth in the 2007-11 period”, Nomura said.
Nigeria, the analyst estimates, accounts for around half of Heineken's African earnings. The country has recognised growth drivers, including strong population growth, a middle-class boom and urbanisation. But, it noted: “Half the population is Muslim, mainly based in the north, which restricts consumption of beer, but provides an opportunity for malt-based drinks”.
Heineken is focussing on high-end on-trade accounts in Nigeria as it looks to compete against spirits, the note said. Around 65% of the country's beer volumes are from the on-trade, especially in “beer parlours” accounting for 40%, it noted. However, the off-trade is growing faster, with some growth of modern retail from low levels.
15 Ноя. 2012