Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Africa. Heineken «satisfied» with ownership mix — analyst
In a note on Heineken's investor day in Lagos yesterday (13 November), Nomura said that the group “continues to appear happy to have different business models across the region”. These include majority control in Nigerian operations, a partnership with Diageo in South Africa, and Coca-Cola/beer combinations in Central Africa.
The major difference to its competitors in the region is its focus on international premium brands, especially Heineken, Nomura said. As a result, the brewer has “no interest in entering the local opaque beer segment,” the note said.
It flagged that, with the brewer's Asia Pacific Breweries acquisition, emerging markets are set to account for 55% of EBIT and 62% of consolidation beer volumes. Within that, Africa (19% of EBIT) has been “a key driver accounting for 42% of group profit growth in the 2007-11 period”, Nomura said.
Nigeria, the analyst estimates, accounts for around half of Heineken's African earnings. The country has recognised growth drivers, including strong population growth, a middle-class boom and urbanisation. But, it noted: “Half the population is Muslim, mainly based in the north, which restricts consumption of beer, but provides an opportunity for malt-based drinks”.
Heineken is focussing on high-end on-trade accounts in Nigeria as it looks to compete against spirits, the note said. Around 65% of the country's beer volumes are from the on-trade, especially in “beer parlours” accounting for 40%, it noted. However, the off-trade is growing faster, with some growth of modern retail from low levels.
15 Ноя. 2012