Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Brau Beviale Draws 32K Optimistic Visitors
“The sector is full of optimism – according to the headline of an article on Brau Beviale in the daily press. I couldn’t sum up the exhibition any better. Forecasts promise a growing worldwide demand; reason enough for a good mood in the beverage industry – on the exhibition stands, at the European MicroBrew Symposium and, of course, at the Winners’ Night of the European Beer Star Award,” says Rolf Keller, Member of the Management Board of N?rnbergMesse, summing up his impressions.
38 percent of the approximately 32,000 visitors (2011: 36 percent) traveled from abroad, mainly from the Netherlands, Switzerland, Belgium, Italy, the Czech Republic, Austria, France, Russia, Spain, Great Britain and other countries of Central Eastern and Eastern Europe. An unbelievable 97 percent of the experts were satisfied with the products at the exhibition again this time, as shown by the result of a survey by an independent institute. The suppliers of beverage raw materials, technologies, marketing products and logistics, 44 percent of them international, were delighted with the extremely lively interest of the highly qualified specialists, of whom 90 percent are involved in investment decisions in their companies. The exhibitors came from 50 nations, headed by companies from Germany (a good 700), Italy, Great Britain, the Czech Republic, Austria, the Netherlands, Switzerland and Belgium.
More than 100 managing directors, technical managers and master brewers from European microbreweries and pub breweries and supply industry representatives from 17 nations met the day before BrauBeviale. On 12/13 November N?rnbergMesse and Versuchs- und Lehranstalt f?r Brauerei (VLB – Brewery Research and Training Institute) of Berlin organized the first “European MicroBrew Symposium – Market, Trends and Technology”. The one-and-a-half-day symposium dealt with the trend to craft-brewed beers with presentations on the international market, special raw materials, taste, sustainability and the brewing process, plus an excursion. Due to its great success, the symposium will take place annually in N?rnberg in future.
More than 100 experts judged the 1,366 beers from all continents entered for Europe’s biggest beer competition. The judging took place in 50 categories before the exhibition. The 50 best beers in the world—the gold medal winners—were tested by several thousand visitors on the first day of the exhibition to choose their Consumers’ Favourite 2012: Gold for “Double Jack” (Imperial India Pale Ale), Firestone Walker Brewery Paso Robles (USA), Silver for “Schimpf Hefe Hell” (Light Wheat Beer), Kronenbrauerei Alfred Schimpf Neustetten (GER), Bronze for “Weiherer Rauch” (Smoked Beer), Brauerei-Gasthof Kundm?ller Viereth-Trunstadt (GER).
Brau Beviale takes a scheduled break next year and returns with a number of changes from Nov. 11 to 13, 2014.
15 Ноя. 2012