Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Brewer’s launches, grows in a down economy
"My favorite is the Moon Dance stout with nitrogen infusion, which gives it a creamy head with small carbonation bubbles," Clay County resident Dibble said. "The nitrogen makes your mouth feel different."
Two years ago, Dibble was driving down Blanding Boulevard when he saw the Brewer’s sign and decided to stop in. Like many others, he has been a loyal customer since, visiting at least once per week.
The restaurant and brewpub at 14B Blanding Boulevard, just south of the Duval County line, is the brainchild of Mike Wilson who co-owns the establishment with Troy Maas. When he first opened three years ago, Wilson wasn’t brewing his own line of beer. He knew that was going to cost as much as a $200,000 to $300,000 investment. He said he wanted to get the revenue stream going first, so he started with good quality pizza. That’s where Maas came in.
"Troy loved running the pizza business, so we started selling the pizza and everyone else’s beer," Wilson said. "Then we started brewing."
He and his team have expanded the space three times, to approximately 5,000 square feet to accommodate the brewery and seating for 100 people. Within the next year, Wilson hopes to open another location in Clay County.
In early 2011, Keegan Malone – who was recently made a partner – joined the team and Brewer’s began brewing inhouse. Using input from customers, as well as his own ideas, Malone created the recipes for Pinglehead to create the signature "big beer" flavors. Because of the success of the food and beer, Brewer’s sales have moved only in one direction—up.
"If you look at our growth chart, there is only an increase in sales," Wilson said, moving his right hand in an upward manner as he discusses his business "…which is counter-intuitive to the economy."
Brewer’s business plan parallels microbrewery growth nationwide. According to the national trade group, the Brewer’s Association, craft beer enthusiasts spent $8.7 billion on hand-crafted beer in 2011, up from $7.6 billion in 2010. Craft beer sales have had an increase of 12 percent in the first six months of 2012.
While most craft breweries target 20and 30-something professionals and beer connoisseurs, the crowd at Brewers is more diverse, perhaps a parallel to the diversity of Clay County.
"You’ll see 70-year-old couples in here," Wilson said. "A dad will come in with two small kids and refill his growlers. We recently hosted a group of teachers."
Service members can often be seen at Brewer’s enjoying the rich taste of Pinglehead after a long day at work or after a long deployment.
"Lots of times, guys will get back from a tour overseas, where they’ve tasted heavier ales and they want something better. They want something other than Bud[weiser]," Wilson said.
Brewer’s carries around 51 bottled beers in addition to the 30 beers on tap, including 13 of its own signature Pinglehead brand beers. Four of Pinglehead’s beers are distributed around Northeast Florida and can be found in restaurants and bars from Fernandina Beach to St. Augustine.
"They have a great beer rotation, not only theirs, but other craft brews," Dibble said. "It changes every week. Usually when I come in, I try a new one and go back to their Pinglehead brand."
For the fall, Brewers serves a popular seasonal ale called Punk, which has a creamy vanilla taste at first sip, but finishes with a pumpkin flavor when it hits the back of the palate.
"Last year, we slightly modified the pumpkin ale," Wilson said. "I think we’ve found the best possible recipe. It’s a winner."
Robin Bennett, an aviation airframer, and has been a loyal customer since the second day Brewer’s opened. His favorite is the Mind Drive Imperial Porter with its slightly hoppy, chocolate taste.
For many of the regulars, enjoying a pint at Brewer’s Pizza is about the experience of the restaurant. Patrons can try different flavors while eating homemade pizza and catching up with friends. But the conversation can often surround home brews and what different concoctions brew enthusiasts are working on that week.
"I tell everybody about Brewer’s," Bennett said. "Everybody’s friendly and gets along and what’s not to love about the beer?"
"Everyone that tastes the beer is shocked because it’s made in Clay County," Wilson said.
STAFF PHOTO BY SARAH WAKEFIELD
ORANGE PARK--Mike Wilson, co-owner of Brewer’s Pizza, shows off some of the kegs in the brewery section of the restaurant and microbrewery located at 14B Blanding Blvd., just south of the Duval County line. He has expanded three times in three years.
15 Ноя. 2012