Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
UK. Miller Brands’ St Stefanus Grand Cru
The addition of Grand Cru to Miller Brands’ World Beer portfolio builds on the success of St Stefanus Blonde, an unpasteurised, high fermented 7% ABV Belgian Abbey Beer, introduced last year. New St Stefanus Grand Cru, available in a 75cl bottle, has a 9% ABV and follows the traditional recipe of a ‘tripel’ brew, adding depth and complexity to its taste and aroma.
Sam Rhodes, Director of Customer Marketing at Miller Brands, adds: “There is a rising trend for craft and speciality beers as they provide something unique for the consumer. St Stefanus Grand Cru is aimed at consumers who are enthusiastic about speciality beer and are looking for different taste experiences without compromising on authenticity, flavour or quality.
“By stocking more authentic and quality beers, outlets and retailers can encourage consumers to trade up and maximise profits. Belgian beers in particular offer a good opportunity for trading up and increasing profits as they command an average 59% price premium in the on-trade and 52% in the off trade CGA on trade MAT 11/6/11 & Nielsen off trade MAT to 6/8/11 over the average bottled lager.”
Each bottle of St Stefanus is signed by Jef Versele, the Master Brewer, and also features the release date, so consumers can choose the beer’s age and consume it at the preferred taste.
15 Ноя. 2012