Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Exhibitor-Statements on drink technology India
„The result of our second time in DTI 2012 has been successful: from
the last edition both the exhibition and ourselves have grown
considerably and we are sure it will keep this way. Thanks to our
participation in DTI 2012, we have been able to meet new customers,
develop and enhance relationships and to finalize couple of very
interesting projects. For sure we will repeat in 2014!”
“We participated in drink technology India for the first time in 2012
and are extremely pleased with the positive results for Gernep. The
right visitors were at the fair, we made a number of interesting
contacts, and we are very hopeful that they will result in relevant
projects. We had a number of concrete inquiries, and it looks like our
portfolio perfectly suits demand here in India. The professional
signature of the drinktec Teams in Munich was clearly recognizable at
drink technology India and is a guarantee of the fair’s quality. We
are already looking forward to exhibiting again at dti 2014 and, before
that, to our first appearance at the international trade fair drinktec
„dti is a platform for one of the most attractive markets in the
world. Once again, dti has maintained its position of being India’s
number one fair for the beverage and liquid food industry. It is a
perfect platform for us to meet new customers and build associations
for the future.“
"The trade fair surpassed all of our expectations. We held numerous,
extremely successful discussions with customers. And regardless of
whether organization, duration of the trade fair or the series of
talks, everything was convincing and exceedingly positive."
„Drink technology India 2012 was very worthwhile for us. We are very
happy with the result. For us it was about maintaining contact with our
customers and winning new customers. We were able to conduct promising
talks with top decision-makers from all over India and around. It was
extremely well organised.”
„This is the 4th edition of the Show that we have been participating
in and overall it has been a good business driver. We meet up with a
lot of our customers engaged with new ones and networked with industry as a
This show has always provided us with a 360 ° view of the Beverage
Industry and helps us plan our strategy better.”
„Since it was our first time participation, we have a right to build
a genuine opinion for the event. I must congratulate MMI for providing
a wonderful platform to us. Our participation has allowed us to explore
the industry thoroughly by meeting potential people and sharing ideas
with them. Visitors profile was indeed very purpose oriented and we
definitely look forward to have participation in the next edition. We
would be pleased to help out MMI in anyway to take the brand to new
heights. Congratulations once again and best wishes.“
„Again it has been great for us to present our solutions for the
Brewing Industry to our Indian customers. This year's exhibition is
very special, because it's the first time our solutions and products are
presented under the umbrella of PENTAIR, to which our companies
(Haffmans, Sudmo, Process Technologies) belong since May of 2011.This
event has been a forum for us to strengthen our relationships with our
business partners and identify opportunities for new businesses and
products developments. As the Indian Brewing Industry is continuously
evolving, it is of a high importance for PENTAIR Process Technology to
stay close to the market and this is well done through our local office
based in Chennai and the participation in this important exhibition.
PENTAIR Process Technology thanks all visitors who visited our stand
and attended our presentations and a special thank goes to the organizer of
this event for the efforts made and the program offered this year.“
„We as exhibitors are extremely proud of the status DTI has achieved
as one of the leading fairs in India , specially for the Beverage
This year DTI was a mixed bag we should say, started off slowly but
picked up pace later on, one of things it did was to get us introduced
to many new entrepreneurs, who are setting up Micro Breweries in India
which has become a rage. It was a perfect platform to meet all of them
along with our existing industry stalwarts.“
Johannes Manger und Benjamin B?ttner
Tel. (+49 89) 949-21482 / -21484
drinktec is the flagship of Exhibition Group 4.2 in Business Unit IV at
Messe M?nchen. As well as drinktec, Exhibition Group 4.2 organises or
is responsible for a range of other trade fairs, among them drink
technology India (dti) and China Brew & China Beverage (CBB). The
Exhibition Group Director is Petra Westphal.
International Trade Fair for Beverage and Liquid Food Technology,
place every two years in Mumbai. Held in parallel with International
PackTech India, this is the most important platform for the beverage
packaging industry in India and the neighbouring states. The organiser
of dti is Messe M?nchen GmbH and its subsidiary MMI India;
International PackTech India is organised by Messe D?sseldorf GmbH and
its subsidiary Messe D?sseldorf India Pvt. Ltd. The next dti takes
place from 6 to 8 November 2012 in the Bombay Exhibition Centre.
International Brew&Beverage Processing Technology and Equipment
Exhibition for China, takes place every two years in China. It is
regarded as the most important event for the sector in China and Asia.
Messe M?nchen has been a co-organiser of CBB since August 2011. In this
function, and together with its subsidiary MMI Shanghai, it is the
contact and contracting partner for all international (i.e.
non-Chinese) exhibitors at CBB. This responsibility also encompasses acquisition of
these exhibitors and providing support and advice to them before and
during CBB. The next CBB takes place from 19 to 22 September 2012 at
the new China International Exhibition Center in Beijing.
19 Ноя. 2012