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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Trade Fair Duo drink technology India and International PackTech India on a Growth Course

The fact that the trade fair duo creates valuable synergies and that its concept is accepted by the Indian beverage and foodstuffs industry is also proved by the impressive figures on the exhibitor side. A 30% increase of space overall, including a 40% increase at drink technology India and a 20% increase at International PackTech India speak for themselves. The increase in space just for Indian exhibitors and branch offices, which were registered as exhibitors, amounted to 35% for both trade fairs.

The trade fair visitors included top managers as well as technicians,
engineers and users from mid-range management from all of India as well
as neighbouring countries. They obtained an overview of the products
and services of the more than 220 exhibitors, conducted specific business
negotiations and ordered spontaneously on site, to the great
satisfaction of the exhibiting companies from more than 20 countries.

Franz Kammerloher , Vice President sales southern asia / eastern asia,
KRONES AG, Germany, summarized for the German exhibitors:"The trade
fair surpassed all of our expectations. We held numerous, extremely
successful discussions with customers. And regardless of whether
organization, duration of the trade fair or the series of talks,
everything was convincing and exceedingly positive."

Also an equal balance was drawn by Pratik Shah, Reifenh?user India
Marketing Ltd., for PackTech India: „The response was nothing less
than overwhelming and we look forward to the next edition.”

Within the context of a joint German exhibit, 17 renowned German
companies presented their offers. In addition, there were official
national contingents from Switzerland, Italy and Turkey at
International PackTech India. drink technology India also had a joint exhibition
booth from China.

The Italian companies had the second largest foreign contingent and also
expressed their great satisfaction with the three lively trade fair
days. Giorgio Carmagnola Vietti from Cavanna S.p.A reported: “We have
been very satisfied with the quality of visitors. The show gave us the
opportunity to reach interesting new contacts in India.”

Domestic suppliers also assessed their participation at the two trade
fairs positively. Pranay Patel, Director NPM Machinery Pvt. Ltd, India,
was at dti for the first time: "I must congratulate MMI for providing a
wonderful platform to us. Our participation has allowed us to explore
the industry thoroughly by meeting potential people and sharing ideas
with them. Visitors profile was indeed very purpose oriented and we
definitely look forward to have participation in the next edition. We
would be pleased to help out MMI in anyway to take the brand to new
heights."

For Packtech India, Pratap Singh of Akash PackTech Pvt. Ltd. recorded:
“International PackTech India is a good platform to meet the
manufacturers, exporters, importers and competitors as well. A chance to
introduce new products and advancements.” Abhijeet Deshpande by
MGM-Varvel expanded: „All the participants were quality participants.
We would definitely participate in the next edition.”

In general, the focus of the exhibitors was very clearly on the needs of
the Indian market and correspondingly customised solutions and products,
among others, the topics of hygiene and water treatment. Products were
emphasised at drink technology India and International PackTech India
that link a high degree of efficiency with simple handling.

The organisers of the two trade fairs, Messe M?nchen (drink technology
India) and Messe D?sseldorf (International PackTech India) as well as
their Indian subsidiaries, held the fairs jointly for the first time two
years ago. Exhibitors and visitors already profited at the premier from
the know-how of two globally leading trade fair organisers and from the
synergy effects between the packaging and beverage industries. This
success story has been continued with this second event.

Dr. Reinhard Pfeiffer, Managing Director of Messe M?nchen GmbH,
considers the concept of the double trade fair confirmed: "drink
technology India and International PackTech India have demonstrated that
together they are stronger and undoubtedly the leading technology
platform on the Indian market. As a trade fair duo, the two events
provide numerous synergies, from which the visitors from the various
industry branches project."

Erhard Wienkamp, Area Manager of D?sseldorf Trade Fair, added: "And the
exhibitors too, because we avoided further splitting of the Indian trade
fair market thanks to the joint organization of the two trade fairs.
India is a very interesting market. The boom in demand in the beverages,
liquid food and foodstuffs sectors requires corresponding investments by
industry. Facilities and machinery have to be modernized and built up.
International PackTech India and drink technology India bring supply and
demand together in a targeted manner."

In addition to the presentations of the exhibitors, there was a
comprehensive supporting program, among other things, a trade fair forum
with talks by exhibiting companies as well as a conference on current
industry topics. The talks and panel discussions, at which experts from
India and abroad participated, also concentrated mainly on issues
relevant to the Indian market. For example, exhibitors from India and
Europe presented product and system solutions for current topics in the
forum of drink technology India.

The focus of the International PackTech 2012 Conference was on
innovative packaging technologies and solutions, labelling, coding,
handling and storage. Environmental aspects were also dealt with, e.g.,
waste management and recycling technologies. The program closely related
to actual practice was organised by IPMMI (Institute of Packaging
Machinery Manufacturers of India) and IFCA (Indian Flexible Packaging &
Folding Carton Manufacturers Association) with support from Messe
D?sseldorf and Messe D?sseldorf India Pvt Ltd.

International PackTech India and drink technology India will again be
held jointly in Mumbai on 25 to 27 September 2014.

.

Johannes Manger and Benjamin B?ttner

Tel. (+49 89) 949-21482 / -21484

Eva Rugenstein/Desislava Angelova

Tel. (+49 211) 45 60 -240

19 Ноя. 2012

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