Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
US. Anheuser-Busch InBev sets-up craft beer board as Goose Island chief steps aside
The move, confirmed to just-drinks today (19 November), sees A-B InBev focus greater attention on the craft beer category in the US. The global brewer bought Chicago-based Goose Island for US$38.8m last year.
Tony Bowker, Goose's COO is also leaving the company, along with Hall, to sit on the advisory board. The board will be led by A-B InBev's North America president Luiz Edmond and Paul Chibe, the group's US chief marketing officer.
“Our company’s role in the high-end beer segment is growing and enabling us to reach a new and growing consumer base that has wide-ranging beer tastes and interests,” Edmond and Chibe said in an internal company notice, seen by just-drinks.
“To help guide this growth, we are proud to announce the establishment of the Anheuser-Busch Craft Advisory Board.”
Earlier this month, the company confirmed the launch of Budweiser Black Crown - a 6% dark variant of its flagship beer.
Meanwhile, Andy Goeler will take the role of president & CEO at Goose Island, starting on 1 January. Goeler, currently A-B InBev's Import, Craft and Specialty VP, will report to Chibe.
He has been working with the Goose Island team for the past year, according to the announcement. Goeler, a 30-year A-B veteran, will take on expansion of the brand nationally, “growing the brands the right way”, the statement said.
Adam Oakley will replace Goeler as Import, Craft and Specialty VP, also effective from 1 January.
Oakley is currently director of Mission 6 brands and transferred to Anheuser-Busch in the US in 2010 from the UK team of A-B InBev.
20 Ноя. 2012