Pivnoe Delo


Top articles



Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

US. Brewers urged to react to changing population — study

Brewers must target the US' fast-growing Hispanic population and young drinkers through marketing and product innovation to maintain its status as the country's most-popular category, according to a survey.

Hispanics in the country have a “less strong preference for beer”, according to David Decker, president of Consumer Edge Insight, who conducted the survey. The online study, conducted among around 2,500 drinkers in June, found that Latino Americans like beer and spirits about equally, 34% and 33% respectively, while 27% named wine as their drink of choice and 5% said flavoured malt beverages.

Based on the survey figures, African-American respondents also like beer and spirits equally, 35% for each, with 20% naming wine and 7% naming flavored malt beverages (FMB) as their favourite.

Caucasians responding favoured beer over other categories by a wider margin, with 35% naming beer as their favourite, followed by spirits (30%), wine (26%), and FMBs (4%).

Among 21-27 year-olds, the study showed, spirits (36%) were favoured over beer (34%). A fifth (19%) favoured wine, while 9% preferred FMBs and 3% cider.

“While beer is still the most-consumed and is the favourite alcoholic beverage of most people, there are reasons for brewers to worry.” said Decker. “Targeting these groups with relevant marketing and product innovation will be critical for the beer category to maintain its consumption advantage.”

Overall, 39% of drinkers named beer as their favourite category, followed by spirits at 31%, wine at 25%, flavored malt beverages at 4%, and alcoholic cider at 1%.

21 Ноя. 2012



Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories