Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
US. Brewers urged to react to changing population — study
Hispanics in the country have a “less strong preference for beer”, according to David Decker, president of Consumer Edge Insight, who conducted the survey. The online study, conducted among around 2,500 drinkers in June, found that Latino Americans like beer and spirits about equally, 34% and 33% respectively, while 27% named wine as their drink of choice and 5% said flavoured malt beverages.
Based on the survey figures, African-American respondents also like beer and spirits equally, 35% for each, with 20% naming wine and 7% naming flavored malt beverages (FMB) as their favourite.
Caucasians responding favoured beer over other categories by a wider margin, with 35% naming beer as their favourite, followed by spirits (30%), wine (26%), and FMBs (4%).
Among 21-27 year-olds, the study showed, spirits (36%) were favoured over beer (34%). A fifth (19%) favoured wine, while 9% preferred FMBs and 3% cider.
“While beer is still the most-consumed and is the favourite alcoholic beverage of most people, there are reasons for brewers to worry.” said Decker. “Targeting these groups with relevant marketing and product innovation will be critical for the beer category to maintain its consumption advantage.”
Overall, 39% of drinkers named beer as their favourite category, followed by spirits at 31%, wine at 25%, flavored malt beverages at 4%, and alcoholic cider at 1%.
21 Ноя. 2012