Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
SAB Posts Strong Growth in Revenue and Profit in Six Months to End September 2012
- EBITA grows 11% to R3.5-billion
- Interim dividend of R46-million for Zenzele, SAB’s empowerment programme
- Lager volumes grow 1% to 12.44-million hl
- Market share gains were made in the highly competitive beer business
- Soft drinks volumes grow 8% to 7.8-million hl
Johannesburg, 22 November 2012: The South African Breweries posted strong gains in revenue and operating profit for the six months to end September 2012 as the continued focus on market facing investments and retail execution delivered positive results.
The improved performance was achieved despite a challenging operating environment, with weak economic growth, intensified competition and sluggish consumer spending. In addition, costs increased significantly due to a weaker rand, volatile commodity costs and a steep rise in excise.
SAB’s black economic empowerment scheme, Zenzele, benefitted from SAB’s stronger performance, with the company declaring an interim dividend of R46-million. This is the fifth dividend declared since the programme was launched in 2010, bringing the total dividends declared to date to R256-million.
SAB is made up of the beer business, soft drinks division ABI, Appletiser and a 29% stake in Distell.
SAB group revenue grew 10% to R20.7-billion on a constant currency basis from R18.9-billion previously.
EBITA grew by 11% to R3.5-billion from R3.2-billion previously and EBITA margins showed a 10 basis point improvement to 16.8% from 16.7% previously.
SAB Chairman and MD Norman Adami said: “Four years into our business strategy, we are in an increasingly strong commercial position and are delivering steady, profitable and sustainable growth. We achieved the improved performance despite significant challenges which included rising costs. I am proud of our achievements as a business.”
SAB Beer business
The lager business continued to gain market share, with lager volumes improving 1% to 12.44-million hectoliters (hl) from 12.29-million hl the previous year.
Key achievements during the review period include:
• Market share gains have continued to be made in a highly competitive market, with SAB having increased its share to almost 90%;
• The mainstream power brands – Castle, Carling Black Label and Hansa Pilsner - are continuing to collectively grow;
• Castle Lite continued to outperform its competition and gained additional market share in the premium segment, solidifying its position as the largest and fastest growing premium brand in the country;
• The repositioning of SAB’s three global brands – Grolsch, MGD and Peroni – is gaining traction under a specialized team;
• Innovation in product and packaging continues, with new packaging formats, merchandising and promotional programmes unveiled;
• SAB’s reach and intensity continued to improve with key customers, backed up by strong retail execution and customer service;
• The focus on tackling alcohol abuse remains a priority following the launch in 2009 of an innovative, multifaceted and multi-year strategy which aims to combat alcohol abuse and its negative effects on society. It covers numerous initiatives, one of which is underage drinking which is having an impact, with an independent study showing a drop in teens’ alcohol consumption in targeted areas, as well as a decrease in the amount of alcohol underage drinkers consumed on each occasion.
Soft drinks business
Soft drinks volumes grew strongly at 8% to 7.81-million hl from 7.24-million hl, benefitting from well co-ordinated and executed market activation. The use of innovative market level partnerships resulted in improved market penetration.
The performance followed the continued implementation of the growth strategy which focuses on improving customer service, investing in market-facing operating infrastructure and improving productivity throughout the supply chain.
The implementation of the strategy over the review period resulted in key successes, including:
• Inventive reward structures were used to penetrate key classes of trade, with benefits in particular for the 2l PET pack;
• Out-of-stocks continued to fall as a result of increased manufacturing capacity as well as improved frequency of deliveries and customer service levels;
• New customers continued to be added, with the outlet universe increasing by 12% to 9 700 during the review period;
• Improved delivery to customers in local and traditional classes of trade through the use of local market logistics partners (MLP’s). These are independent distributors who service smaller and traditional markets, with seven MLP’s added in the past six months to reach 62. Collectively, the MLP’s have created 600 new jobs in local communities;
• Investments in cold drinks fridges continued and increased 24% to 119 000.
Appletiser, which is 100% owned by SAB, achieved strong growth in volumes, revenue and profits. The company continued to benefit from the introduction of a new line-up of packaging options for the Appletiser and Grapetiser products which delivered strong growth in the marketplace.
Other Beverage Business
Distell posted revenue growth on a sales volume increase of 9.6%. EBITA fell 45% to R81-million from R148-million previously after providing for a R298-million once off adjustment for additional excise tax levied on certain products up to February 2011. This impacted negatively on SA Beverages, with its share of R87-million having been recorded in the half year under review.
Interim dividend of R46-million declared for Zenzele empowerment deal
SAB’s broad-based black economic empowerment transaction, SAB Zenzele, continued to deliver real, tangible benefits for shareholders, continuing to pay cash dividends which has been achieved from the first year. Based on SAB’s performance in the review period, the SAB Board has declared an interim dividend of R46-million up from R43-million for the same period last year in respect of the shares held by the SAB Foundation, SAB Zenzele Employee Trust and SAB Zenzele Holdings Limited.
The SAB Foundation, which supports community based projects, will receive an interim dividend totalling R7.8-million, bringing to R45.4-million the total in dividends which have been paid to the SAB Foundation since inception.
SAB Zenzele Holdings Ltd, which holds shares for the benefit of retailers, will receive an interim dividend of R21-million. A cumulative R111-million in dividends has now been paid to SAB Zenzele Holdings since the launch of the transaction.
Employee beneficiaries of the SAB Zenzele Employee Trust will receive an interim dividend totalling R17.2-million, with a total of R100-million in dividends having now been paid out to the SAB Zenzele Employee Trust since the deal began.
Since the implementation of SAB Zenzele in 2010, SAB has paid a total of R256-million over in dividends to SAB Foundation, SAB Zenzele Employee Trust and SAB Zenzele Holdings Limited.
23 Ноя. 2012