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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Vietnam: Heineken, SABMiller silent on Sabeco stake reports

Heineken and SABMiller have declined to comment on reports that they are separately considering taking a stake in state-owned Saigon Beer Alcohol Beverage Corporation (Sabeco) in Vietnam.

The country's Ministry of Planning and Investment is considering “proposals” from the two brewers – and Asahi – according to newspaper Dau Tu today (23 November). Talk of Ho Chi Minh City-based Sabeco seeking foreign investment emerged around five years ago, with Anheuser-Busch InBev and ThaiBev also linked to the group at the time.

Heineken has its own brewery in Ho Chi Minh City and is also set to boost its exposure in the region, having last week completed its deal to take full control of Asia Pacific Breweries.

Vietnam, with a population of 90.2m, is currently the Dutch's brewers second-largest market by volume.

On the latest Sabeco reports, a Heineken spokesperson said it is company policy “not to comment on rumours and speculation in the market”.

SABMiller also has a brewery in Vietnam, in Binh Duong. The brewer first entered the Vietnamese market in 2006, through a JV with dairy group Vinamilk, but bought out the group in March 2009. A company spokesperson also declined to comment on the Sabeco speculation.

Asahi was separately linked to a possible stake buy in Sabeco in 2010, but no deal materialised. The company was unavailable for comment.

26 Ноя. 2012

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