Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Craft brewing reawakens in Japan
The ale contained the elegance that often characterizes ji-biru: Japanese craft beer. Yes, it was an IPA, but it was called Ozeno Yukidoke and came from a region of hills and hot springs known as Gunma Prefecture.
Toki is one of many Washington restaurants that feature one of Japan’s least famous but most exciting gastronomic exports. As ramen joints and the small-plate specialists known as izakayas have proliferated — including, in recent months, U Street’s Izakaya Seki and Taan Noodles in Adams Morgan — so, thankfully, has ji-biru. It is now easier than ever to taste how Japanese brewers are reinterpreting American and European beer styles, adding their own aesthetic of balance and refinement, and sometimes local ingredients including rice and sweet potatoes.
Beer is Japan’s most popular alcoholic beverage, and three brands dominate the market: Asahi, Kirin and Sapporo, all German-inspired lagers introduced in the late 19th century. But small breweries couldn’t exist in Japan until the mid-1990s, when the government did away with legislation that had prohibited them. Even then, the country lacked its own beer traditions, and home brewing remained illegal.
“When ji-biru started, it was at least 50 percent German-style,” says Bryan Baird, an American who founded Japan’s Baird Brewing in 2000 and is one of the country’s most respected craft brewers. Plus, he says, “unlike in the United States, where craft beer was mostly driven by home brewers and people who were in it for the love of it, in Japan it was pretty much corporate from the beginning.”
A few artisanal breweries paved the way for a more vibrant scene, including the Kiuchi Brewery, whose Hitachino Nest beers have become the best-known ji-biru in the United States. Riffs on American pale ales and Belgian styles have become common.
“There are more and more of these breweries that really add a local twist to it,” says Matthias Neidhart, founder of Connecticut-based B. United International, which imports the Hitachino beers. “Bringing in local ingredients, maybe local aging methods, maybe local aging containers and barrels, it’s part of what you have to do, exactly like in the United States.”
Especially widespread are straightforward versions of foreign styles with nuances that many people consider distinctly Japanese.
“Even though they have IPAs and a huge variety of styles, these beers don’t often have the aggressive flavor profiles that you find in a lot of American craft beers,” says Izakaya Seki’s Cizuka Seki, who offers about a dozen varieties.
Colin Sugalski, beverage director at Toki Underground, agrees, pointing out that even Japan’s dark beers aren’t too intense. “While they are big, robust and bold,” he says, “they still have a lighter side.”
To be sure, one aspect of ji-biru really is big and bold: its price. In Washington, restaurants tend to sell 12-ounce bottles for $8 to $12. Not everyone approves, including Daisuke Utagawa, co-owner of the Sushiko restaurants in Georgetown and Chevy Chase and of the forthcoming Penn Quarter izakaya Daikaya.
“We always have to think about the price factor,” he says. “There’s a lot to explore with beer and Japanese cuisine. Does it have to be Japanese beer? I don’t think so.”
Still, drinkers who try ji-biru will be rewarded even if only during special nights out. A good starting point is the widely available Hitachino Nest White Ale, a Belgian-style wheat beer with notes of orange, nutmeg and Riesling-like fruitiness.
Hitachino Nest Red Rice Ale, meanwhile, contains 25 percent rice and is fermented with both sake and ale yeasts, resulting in a hard-to-categorize amber beer that smells like strawberries and tastes like caramel, apples and prunes. The brand’s Espresso Stout is a silky, balanced mixture of coffee, fig and cola flavors.
Other breweries to seek out include Coedo, whose Coedo Beniaka is a spicy sweet potato beer that resembles a dark Belgian ale; Echigo, whose Pilsener-like Koshihikari rice lager contains hints of toasted grain; and Yo-Ho Brewing, whose Yona Yona pale ale bursts with tropical fruit.
Then there’s Baird Brewing’s Kurofune Porter, an elegant mixture of coffee and caramel flavors that is lighter in body than many American dark beers and unusually dry. “The aesthetic in Japan is an aesthetic of simplicity, with waves and waves of complexity within the simplicity,” Bryan Baird says.
He adds, “I don’t think I’d be making beer like this if it weren’t for the influence of Japan.”
27 Ноя. 2012