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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

SABMiller finds full-strength returns elusive in Foster’s declining market

BEER volumes for SABMiller's Australian arm, the brewer Foster's, have tanked, falling 13 per cent for the first half as the global beer company suffers from the loss of key brands in its local portfolio, termination of third-party distribution contracts and a tougher line it is taking with retailers over pricing.
The beer declines at Foster's outpaced the drop in consumption experienced by the broader brewing market.
Reporting its results overnight for the six months to September, SABMiller confirmed a trading update announced earlier in the year that its Foster's business had lost significant volumes for the half.
SABMiller, which paid $12.3 billion last year for the acquisition of Foster's, said lager volumes had declined by 8 per cent on a pro forma basis during the half, excluding the impact of the termination of some licensed brands and the loss of two trading days.
''Including these impacts, lager volumes declined by 13 per cent,'' the company said.
Since the takeover by SABMiller in 2011, Foster's has lost a string of licences as global owners of popular beer brands switch their contracts to other players who are not in direct competition with them in other international markets.
The termination of deals with Corona, Australia's biggest selling imported premium beer, and others such as Stella Artois have also enabled its arch rival in the region, Lion, to usurp its position as Australia's No.1 brewer.
SABMiller, the world's second-biggest brewer, said its share of the Australian market might not lift for another two years.
Reporting to shareholders, SABMiller said Foster's had made improvements to the business. ''Good progress continues to be made on plans to strengthen the brand portfolio and commercial trading relationships, to accelerate the realisation of synergies and to improve operational performance.''
The acquisition of Foster's and higher profits in China and India did result in higher group earnings, however, with reported EBITA in the Asia-Pacific region increasing by 265 per cent, or 10 per cent on a constant currency basis.
SABMiller said group pre-tax profit rose to $US2.76 billion in the first half as sales rose 11 per cent to $17.5 billion.

27 Ноя. 2012



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