Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
SABMiller finds full-strength returns elusive in Foster’s declining market
The beer declines at Foster's outpaced the drop in consumption experienced by the broader brewing market.
Reporting its results overnight for the six months to September, SABMiller confirmed a trading update announced earlier in the year that its Foster's business had lost significant volumes for the half.
SABMiller, which paid $12.3 billion last year for the acquisition of Foster's, said lager volumes had declined by 8 per cent on a pro forma basis during the half, excluding the impact of the termination of some licensed brands and the loss of two trading days.
''Including these impacts, lager volumes declined by 13 per cent,'' the company said.
Since the takeover by SABMiller in 2011, Foster's has lost a string of licences as global owners of popular beer brands switch their contracts to other players who are not in direct competition with them in other international markets.
The termination of deals with Corona, Australia's biggest selling imported premium beer, and others such as Stella Artois have also enabled its arch rival in the region, Lion, to usurp its position as Australia's No.1 brewer.
SABMiller, the world's second-biggest brewer, said its share of the Australian market might not lift for another two years.
Reporting to shareholders, SABMiller said Foster's had made improvements to the business. ''Good progress continues to be made on plans to strengthen the brand portfolio and commercial trading relationships, to accelerate the realisation of synergies and to improve operational performance.''
The acquisition of Foster's and higher profits in China and India did result in higher group earnings, however, with reported EBITA in the Asia-Pacific region increasing by 265 per cent, or 10 per cent on a constant currency basis.
SABMiller said group pre-tax profit rose to $US2.76 billion in the first half as sales rose 11 per cent to $17.5 billion.
27 Ноя. 2012