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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

United Breweries CFO moving to Heineken France

United Breweries' CFO is stepping down at the end of the year to transfer to the same role with Heineken France.

Guido de Boer, who has been at UB since 2009, will leave the company on 31 December and will retire as a board director, the group said in a filing to the Bombay Stock Exchange yesterday (29 November). A spokesperson for Heineken, which has a 37.5% stake in UB, said three years is a “typical tenure” for the company's ex-pats.

UB said in the filing: “The company would like to place on record its gratitude for the significant contributions that Mr de Boer has made during his tenure.”

Henricus Petrus van Zon will replace de Boer as UB CFO, effective from 1 January. He will also join the UB in "due course", the filing said.

Earlier this month, UB announced a 47% rise in first-half net profits. Meanwhile, sister firm, United Spirits, is set to become majority-owned by Diageo after it was announced that owner Vijay Mallya and the UK-headquartered group have agreed a INR111.7bn (US$2.05bn) deal.

3 Дек. 2012



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