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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Canada. Brick Brewing YTD profits rise despite tough Q3

Nine-month net profits rise by 37.7% to CAD1.04m (US$1.05m)
YTD net sales up by 3.4% to CAD27.7m
Operating profits (EBITDA) rise by 18.8% to CAD3.8m
Q3 losses caused by "unique" challenges

Brick Brewing has announced a jump in nine-month profits despite operational “challenges” in Q3.

Net profits in the nine months to the end of the October rose by 37.7% to CAD1.04m (US$1.05m), the Ontario-based brewer said today (6 December). Sales in the period edged up by 3.4% to CAD27.7m, while operating profits increased by 18.8% to CAD3.8m.

In Q3, the company reported a net loss of CAD416,252 compared to a profit of CAD84,601 on the prior year. Sales in the three months fell by 4.6% to CAD7.54m.

Brick pointed to a number of “unique” and “non-recurring” challenges in Q3 for the performance. These included an “unexpected” drop in contract packing volumes, caused by a supply-chain issue. Shipments of Laker products also fell by 7% as “sustained” price cuts by national brands took their toll, the company said.

Looking ahead, Brick president & CEO George Croft said the company is committed to growing its Seagram and Waterloo brands. “In our primary market of Ontario, these brands demonstrated exceptional counter-sales growth of 44% and 30% respectively in Q3," said Croft. "In the upcoming quarters, we will be increasing our marketing budgets dedicated to these brands.”

Brick acquired the Canadian licence for Seagram Coolers last year from Pernod Ricard subsidiary Corby Distilleries for CAD7.3m.

Croft added: "I am proud that our company has become so resilient and adaptive to tough industry situations we face from time to time. Although the financial performance is below our expectations, the responses to challenges within the quarter exemplify the culture at Brick Brewing.”

7 Дек. 2012



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