Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Drinks Americas Announces Launch of First Major Line of Craft Beer Brewed in Mexico
"Craft beers are the fastest growing segment of beer in the U.S. Now consumers will have a chance to try a craft beer from Mexico," said Tim Owens, CEO of Drinks.
Joe Belli, VP of Sales for Drinks, stated, "This beer expands Drinks well-rounded portfolio of beers, which already includes Mexicali, Rio Bravo, Chili Devil, Crazy Pig Ale and Rheingold."
The Marigold beer line will be brewed under the name "Day of the Dead Craft Beer" and it will offer six styles, including seasonal offerings. Marigold will launch with Blonde Ale, Heifeweizen, Amber Ale, Pale Ale, IPA, and Porter.
"So far the response from our distributors and national retailers has been overwhelming," said Mr. Belli. "We've already secured national distribution for Marigold and expect to see solid growth from the line over the next several months."
About Drinks Americas
Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages. In June 2011, the Company entered into a sales, distribution and licensing agreement with Worldwide Beverage Imports, LLC. and is now selling and distributing KAH(R) Tequila, Agave 99(R) Tequila, Rio Bravo Beer, Crazy Pig Mexican Ale and Chili Devil Beer.
10 Дек. 2012