Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
US. Brewery Incubator Launches Brewpub Kickstarter
As befits the project, the rewards offer a tempting array of options for beer lovers, which will be honored whether or not the campaign reaches its goals. Backers who pledge $50 will be invited to private tasting events. At the $150 level, there's a ticket to a beer pairing dinner. There are increased dinner and tasting options as the dollar amounts increase. For $10,000, a backer can choose to have his or her name tattooed onto the founder of his choice, Lucrece Borrego or Jesus Acosta, neither of whom have any tattoos.
To raise awareness and build excitement, they're hosting a series of events this week. The first is a bottle share that happens tonight at 7:00 p.m. There's also a farm to pint dinner on Friday and a New Year's Eve party.
A Revolutionary Idea in Craft Brewing
We are creating the world's first co-working brewery and incubator to foster the development of craft breweries by providing a pilot facility, tap room, support network and audience accessible to all aspiring brewers.
We cultivate these nano-breweries through business workshops, networking events, co-marketing, investor pitches and co-working until they are fully ready to launch their own brewery. Most importantly we give them access to a professional commercial brewing system and a beautiful tap room where they can sell their beer as professional breweries to establish customer base prior to launching.
We aspire to serve as a venue for experimental brews and new collaborations, promoting industry innovation and education.
More than a brewery, we aim to create a community hub for craft beer locals. Our pub will cater to members. We will host classes, tastings, tours and community brew-ins. We will sponsor homebrew clubs and competitions.
We are boldly going where no craft brewery has gone before... to the people!
We're on Kickstarter to Create a True Community Collaboration
All of our member brewers and many others from the local brewing community have come together to create amazing Kickstarter rewards and fundraising events for this campaign. We want this to be a true community effort and are inviting all of our Backers in the area to taste our beers and enjoy some pretty awesome events. We want you to know that we appreciate your support, regardless of funding.
If we reach our funding goal, we will place the order for our brew system, focus on delivering rewards and plan on opening Spring 2013. If we meet our stretch goals, we will open sooner, bring on more brewers and bring you even better beer!
If we don't meet our goal the project will not be funded and you will not be charged. BUT, we want you to be able to give our Reward experiences as Holiday Presents so we guarantee certificate delivery for all experiences by December 22 and will honor each certificate regardless of our Kickstarter Campaign's funding. We want you to have them!
Our Investment and Yours: Where the Money Will Go
We have already invested our life savings in our beautiful facility, which we've built out together from the ground up over the last two years. We're coming to Kickstarter to directly fund our commercial brewing equipment but also want to show you what we're investing ourselves.
- $10,000: 2 Barrel Brewing System
- $7,500: Four Founding Member Fermentors
- $5,000: Cost of Supplies for Kickstarter Rewards
- $1250: Kickstarter Fees
- $1250: Credit Card Processing Fees
- If we raise $30,000 the additional $5,000 (less fees) will buy Fixtures and Supplies for Tap Wall Build-out.
- If we raise $32,500 the additional $2,500 (less fees) will buy a glycol chilling system to run our beers to the taps (plenty of storage for aging beers!)
- If we raise $35,000, the additional $2,500 (less fees) will pay for supplies for us to build an outside seating area for stunning views of downtown and cigar smoking.
- If we raise $40,000, the additional $5,000 (less fees) will allow us to buy materials to build awesome reclaimed material tables and barstools.
- If we raise $42,500, the additional $2,500 (less fees) will buy our opening line-up of kegs so we have plenty of kegs to age big beers.
- If we raise $45,000, the additional $2,500 (less fees) will go to rum, whiskey and bourbon barrels to age our beers. Yes, you'll be invited to the special cask tappings as Backers!
- Any additional funds will go towards more fermentors and if possible, even more taps and more members!
We Want to Emphasize:
- The Kitchen Incubator is a successful concept that is already up and running. We've proven that we know how to run a business and that we're willing to invest all that we have.
- Backing the Brewery Incubator is directly backing five other breweries at the same time and many other breweries!
- We have spent the last year developing this idea - making the right connections and figuring out how it will work. We are ready to launch right now!
- We have already invested in the facility, moving forward with licensing and developing our brewers. This Kickstarter Campaign is a true catalyst to push forward the final and critical component of our Incubator: a professional commercial brewing set-up.
Revitalizing Historic Downtown Houston
Our brewpub is in a 1912 historic building in the heart of Houston. Over the last two years we've lovingly restored the space, taking the pub area back to its historic routes - original ceilings, floors and brick walls. The iconic copper lighting display created by Jesus has become a signature piece in the downtown skyline and even inspired a similar lighting installation in a downtown restaurant.
Historic Downtown is a unique space that is important to Houston, yet much of the neighborhood continues to sit empty. We believe that this unique concept has the potential to act as a catalyst to help bring new life to the Historic District. We are already active in the neighborhood helping plan and market events for the entire District. Together with several new concepts that plan to open in the next few months, we can truly revitalize historic Downtown.
The Founding Member Brewers
We've spent the last six months honing in on the aspring brewers that have gone on to form the initial League of Extraordinary Brewers. Each week we will provide an update with an interview of one brew member.
RISKS AND CHALLENGESLearn about accountability on Kickstarter
We are committed to opening the Incubator as quickly as possible. As we are already paying rent on our commercial space and do not charge rent to our member brewers, we must act fast to get the pub up and running.
However, we are dependent on federal licensing to open a brewpub. While we've started this process, we have almost no control over how long it may take.
What we can promise you is that if licensing is taking too long, we will go ahead and open as a Craft Beer bar and continue to host private events where our Backers and new supporters can come enjoy our beers. We will still open up our equipment to members and the community for classes and collaboration research and development.
All projects involve risk, but we've taken steps to minimize them as best as possible. We want to assure you that you will never be dissapointed as a Backer of the Brewery Incubator.
12 Дек. 2012