The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Heineken USA Appoints Oscar Garcia as Regional Vice President Sales, Central Region
“We’re thrilled to bring Oscar’s experience and leadership capabilities to the Heineken USA Sales Management Team,” said Blazek. “The Central Region is a critical battleground for our business, where Oscar will drive performance results and continue to develop a success-oriented culture.”
At Heineken USA, Garcia will be responsible for establishing Central Region objectives, strategies and tactics, and guiding account planning. He will oversee relationships with Heineken distributor partners and key regional accounts, as well as assess and improve the effectiveness of retail executions that support brand development to ensure delivery of company objectives.
Garcia joins Heineken USA from the Heineken Global Commerce Americas team where he was responsible for the deployment, coordination and rollout of the Global Sales Capability agenda in the Americas Region. He initiated his career working for Coca Cola for 3 years before joining Cuauhtemoc Moctezuma (CM) International Division as business development manager in New York.
Garcia eventually assumed the Regional Sales Director Role for Central & Eastern USA supporting CM?s Commercial Partners in this market. He was then promoted to CM Exports Director, where he oversaw the strategy and development of the CM brands in International markets.
Garcia holds an executive MBA Degree and a Bachelor’s degree in Industrial Engineer. He will be based in Heineken USA’s Chicago, IL office.
12 Дек. 2012