Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Heineken USA Appoints Oscar Garcia as Regional Vice President Sales, Central Region
“We’re thrilled to bring Oscar’s experience and leadership capabilities to the Heineken USA Sales Management Team,” said Blazek. “The Central Region is a critical battleground for our business, where Oscar will drive performance results and continue to develop a success-oriented culture.”
At Heineken USA, Garcia will be responsible for establishing Central Region objectives, strategies and tactics, and guiding account planning. He will oversee relationships with Heineken distributor partners and key regional accounts, as well as assess and improve the effectiveness of retail executions that support brand development to ensure delivery of company objectives.
Garcia joins Heineken USA from the Heineken Global Commerce Americas team where he was responsible for the deployment, coordination and rollout of the Global Sales Capability agenda in the Americas Region. He initiated his career working for Coca Cola for 3 years before joining Cuauhtemoc Moctezuma (CM) International Division as business development manager in New York.
Garcia eventually assumed the Regional Sales Director Role for Central & Eastern USA supporting CM?s Commercial Partners in this market. He was then promoted to CM Exports Director, where he oversaw the strategy and development of the CM brands in International markets.
Garcia holds an executive MBA Degree and a Bachelor’s degree in Industrial Engineer. He will be based in Heineken USA’s Chicago, IL office.
12 Дек. 2012