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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Heineken USA Appoints Oscar Garcia as Regional Vice President Sales, Central Region

Heineken USA today announces the appointment of Oscar Garcia as Region Vice President Sales, Central Region, effective immediately. In his new role, Garcia will report to Scott Blazek, Senior Vice President of Sales, and will be responsible for driving portfolio performance and delivering results through the effective management of regional resources.
“We’re thrilled to bring Oscar’s experience and leadership capabilities to the Heineken USA Sales Management Team,” said Blazek. “The Central Region is a critical battleground for our business, where Oscar will drive performance results and continue to develop a success-oriented culture.”
At Heineken USA, Garcia will be responsible for establishing Central Region objectives, strategies and tactics, and guiding account planning. He will oversee relationships with Heineken distributor partners and key regional accounts, as well as assess and improve the effectiveness of retail executions that support brand development to ensure delivery of company objectives.
Garcia joins Heineken USA from the Heineken Global Commerce Americas team where he was responsible for the deployment, coordination and rollout of the Global Sales Capability agenda in the Americas Region. He initiated his career working for Coca Cola for 3 years before joining Cuauhtemoc Moctezuma (CM) International Division as business development manager in New York.
Garcia eventually assumed the Regional Sales Director Role for Central & Eastern USA supporting CM?s Commercial Partners in this market. He was then promoted to CM Exports Director, where he oversaw the strategy and development of the CM brands in International markets.
Garcia holds an executive MBA Degree and a Bachelor’s degree in Industrial Engineer. He will be based in Heineken USA’s Chicago, IL office.
12 Дек. 2012

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