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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Peroni boosts SABMiller sales in gloomy UK beer market

British drinkers’ growing thirst for Italian lager Peroni has helped brewer SABMiller buck the trend of falling beer sales in the UK.
Pub groups have fallen on hard times as cash-strapped drinkers have flocked to cheap supermarket deals.
But the world’s second biggest brewer revealed sales of Peroni on tap increased by more than 10 per cent as pub goers showed no qualms about forking out ?5 or more for a pint.

Italian job: Profits for the six months to September rose 12 per cent to ?2.28billion
Other big sellers included Pilsner Urquell, which grew by double digits. And the firm more than doubled sales of Kozel, a Czech pilsner launched in 2010 and available exclusively on draught in the UK.
Gary Haigh, head of the brewer’s UK subsidiary Miller Brands, said sales of premium lagers had picked up as pubs – particularly in towns and cities – spruce up their image.

He said the brewer also had to contend with the miserable summer and the ‘hospitality week from hell’ as workers were urged by London’s mayor Boris Johnson to work from home during the first week of the Olympics.
He said: ‘It’s been the year to remember for all the wrong reasons for the industry – fortunately we managed to buck the trend.’
It was a different story over at Aim-listed brewer Young’s, however. The firm (up 19p at 712.5p) said it made the most of the UK’s ‘summer of celebration’ as promotions around the Queen’s Diamond Jubilee and Olympic Games boosted trade. The group, which has 237 pubs across London and the south of England, said the summer’s events helped it overcome a rain-soaked first quarter, with half-year underlying profits rising 11.2 per cent to ?13.9million.
The robust results for SABMiller also came despite the rising cost of barley used to make beer and adverse currency swings. Profits for the six months to September rose 12 per cent to ?2.28billion, with sales up 11 per cent to ?17.5billion.
Further afield the London-based company enjoyed strong profit growth in emerging markets in Africa and Latin America.
But SAB didn’t have it all its own way, with a 5pc drop in profit growth in Europe. As the brewer reports in US dollars the weakening euro also tarnished its figures.
The firm, which spent ?7.4billion last year on Foster’s, said the Australian company ‘contributed significantly’ to first half growth.
It lifted its interim dividend by 12 per cent to 24 cents (15p) a share.

12 Дек. 2012



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