The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Kvass-Based Soft Drink Launching in U.S.
The company continues, "what makes Kwass’Up unique in a market glutted with sugary drinks loaded with artificial ingredients is its kvass base. Kvass has been enjoyed throughout Eastern Europe for centuries as a tonic, digestive aid and natural energy drink. Pure Ally knows that generations of Europeans have sworn by the restorative and digestive properties of kvass; those benefits are more relevant today than ever before.”
Kwass’Up is made using a traditional malting process which begins with whole grain rye and barley. The process of malting partially breaks down nutrients so they are absorbed by the body easier and faster. When the product is consumed, the accelerated digestion is responsible for a completely natural boost of energy—without any additives or caffeine.
Kwass’Up is the first product launch for Pure Ally, a Florida-based beverage company whose mission is to deliver wholesome, naturally inspired beverages from around the globe to consumers in the United States and beyond. Jon Gitman, Pure Ally’s CEO says, “I am pleased to bring this great product to the US and thrilled by the glowing response the drink is already receiving.”
Packaged in 2-liter PET bottles and 16-oz aluminum bottles (which stay cold longer) Kwass’Up is available in three flavor variations: Traditional, Ginger and Cranberry. Slated to hit stores in by the New Year the product will launch in select markets within the New York Tri-State area and South Florida. In an effort to promote this great new product to consumers, Pure Ally will rely on creative Point-of Purchase display materials, in-store tasting events and a mix of branding and promotional efforts in traditional and digital media. Though it’s a premium product,Kwass’Up will be priced on par with similar beverages.
Kwass-Up’s audience is expected to be active individuals who are looking for a better soft drink choice. This beverage appeals to a market that craves natural, low-sugar energy reinvigoration without sacrificing soft drink taste.
Due to the uncommonly refreshing nature of the drink, Kwass’Up is anticipated to become an instant hit among active and health-conscious consumers. Preliminary market research shows that testers view Kwass’Up as “Adventure in a Can” — a taste that evokes images of robust health and fun.
13 Дек. 2012