The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Kenya. EA ripe for new investments in beer market, says report
The low levels of beer consumption in eastern Africa makes the market a prime investment destination, a newly-released industry report has said. According to the report by investment banker Imara, the average beer consumer in these markets takes less than their counterparts in western and southern Africa.
The report titled "SSA Breweries Sector Report: December 2012 Valuations now Looking a Little Frothy" covers the main brewers in Kenya (EABL), Tanzania (TBL), Rwanda (Bralirwa), Madagascar and Mauritius (Phoenix).
“At about 9.2 litres per person, beer consumption in Kenya is still some way off the global average of 35 litres per person and there is still room for growth Kenya’s emerging market credentials are driving demand for low calorie beers and the premium segment is showing strong growth,” it says.
Similarly, low consumption levels prevail in Tanzania, whose consumption is at 9.31 litres per person and Rwanda. “Per Capita Consumption (PCC) levels at 11.9 litres per person are low and on the back of continued sustained growth in growth domestic product will grow gradually,” says the report on Rwanda.
The report, however, says there is a huge room for expansion as some of the economies grow, especially fuelled by new mineral wealth, thereby expanding the middle class.
“Continued economic growth is increasing disposable incomes and consumption levels are rising from a low base,” it says.
The levels of beer consumption are in particular amongst the lowest in the region.
Consumption in South Africa is the largest on the continent at 59.5 litres per person followed by the West Africa market where the combined average rate of consumption for Ghana, Nigeria and the Ivory Coast is 10.61 litres per person.
Analysts say factors such as religion, drinking times and how much disposable income the average East African has can explain the lower consumption when compared with Africans from other regions.
“A lot of this has to do with the population mix and the spending power,” said Eric Musau, a research analyst at Standard Investment Bank.
At 45 million, Tanzania has a bigger population than Kenya’s 40 million but a larger Muslim population which can partly contribute to lower alcohol consumption.
‘‘The stringent laws on the distribution and the sale of alcoholic beverages in markets such as Kenya are amongst factors that check amounts of beer consumed locally,’’ added Mr Musau. The report, however, says the oil will be the game changer for higher beer consumption.
The region’s recent discoveries of oil in Uganda, Madagascar, natural gas in Tanzania and bright prospects of oil in Kenya and Rwanda will expand the consumer base and the average East Africans consumption.
Uganda and Tanzania have vast amounts of oil and gas while Kenya’s prospects are seen as very bright following striking of oil in two sites. The region is yet to be fully explored.
“This new dynamic adds on to the real growth being experienced by East Africa’s economies,” says the report.
All the economies have grown steadily despite setbacks in Kenya over the last 10 years.
14 Дек. 2012