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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

UK. Molson Coors is preparing for its Christmas rush and has over 50 million cans and bottles.

Molson Coors is preparing for its Christmas rush and has over 50 million cans and bottles to distribute to a thirsty nation.

There are currently 54.6 million cans and bottles at the brewer’s national distribution centre in Burton-on-Trent. The site is packed with 27,000 pallets of beer covering an area the size of six football pitches.

Workers at the site are preparing for their Christmas rush as they will ship the pallets and crates to supermarkets and off-licences all over the UK.

A Molson Coors spokesman said: “Along with summer, Christmas is a crucial trading period for us.

“In the run-up to the big day itself, there are plenty of people who are stocking up for parties.

“As a result, everyone from the brewery, warehouse and delivery teams has been working flat out to make sure we’ve got the right stock so that our customers have everything they need to keep the tills ringing.”

It is estimate that if all the cans and bottles currently occupying the warehouse were laid end to end they would stretch from London to Beijing, with a few left over for drinking.

21 Дек. 2012

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