Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
UK. Molson Coors is preparing for its Christmas rush and has over 50 million cans and bottles.
There are currently 54.6 million cans and bottles at the brewer’s national distribution centre in Burton-on-Trent. The site is packed with 27,000 pallets of beer covering an area the size of six football pitches.
Workers at the site are preparing for their Christmas rush as they will ship the pallets and crates to supermarkets and off-licences all over the UK.
A Molson Coors spokesman said: “Along with summer, Christmas is a crucial trading period for us.
“In the run-up to the big day itself, there are plenty of people who are stocking up for parties.
“As a result, everyone from the brewery, warehouse and delivery teams has been working flat out to make sure we’ve got the right stock so that our customers have everything they need to keep the tills ringing.”
It is estimate that if all the cans and bottles currently occupying the warehouse were laid end to end they would stretch from London to Beijing, with a few left over for drinking.
21 Дек. 2012