Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Heineken and Efes unwind their partnerships in Kazakhstan and Serbia
Heineken will sell its 28% stake in Efes Kazakhstan to EBI; and
Heineken will acquire EBI’s 28% stake in Central Europe Beverages (‘CEB’), the holding company for the Serbian operations, thereby obtaining full ownership.
Selling the minority cross-holdings to each other will result in a consideration to be paid by EBI to Heineken of US$161 million.
Each of the transactions announced today is anticipated to be completed no later than May 2013. The completion, which is subject to certain conditions, is expected to result in an exceptional book gain for Heineken. The proceeds will support the company’s financial objective to return to a net debt/EBITDA (beia )? ratio of below 2.5 times within 24 months of the closing of the APB transaction.
Heineken holds a solid position in the Serbian beer market with a brand portfolio that includes the Heineken® brand, which is the leader in the international premium segment, the Amstel brand and the local brands PilsPlus, Zajecarsko, MB Pils and Master.
The Kazakh beer market offers attractive growth opportunities for the Heineken® brand in the international premium segment and Heineken will continue to export the brand to the country.
The partnerships in Kazakhstan and Serbia were created in 2008, when Heineken and EBI combined their operations in the two countries. Following a strategic review the decision has been taken to unwind the partnerships.
? Before exceptional items and amortisation of brands.
24 Дек. 2012