The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Ukraine. Genuine Draught beer with Baltika
Baltika Razlivnoe is a light lager with the strength of 5,3% and density of 12%. The new beer has a mild and really fresh taste and is easily drinkable. Another feature of Baltika Razlivnoe is a thick dense froth as the normal keg beer has. The price for the new Baltika type in Ukrainian points of sale shall be about 7 UAH.
The beer Baltika Razlivnoe is brewed according to the special recipe using a complex hopping technology that requires adding several kinds of hop products at different stages of production. The aromatic hop is added in two steps — at the beginning and at the end of wort boiling, and at the second stage it is added during beer filtration.
Baltika Razlivnoe first appeared in Ukrainian stores in August this year. This was the first batch of the product imported from Russia.
The new draught beer has a peculiar taste and flavor. Sometimes people really want to enjoy exactly this bar beer kind at home. Baltika offers such a possibility to Ukrainian consumers launching a new premium beer type — Baltika Razlivnoe.
At the moment in Ukraine the portfolio of the brand Baltika includes four types: Baltika 0 Non-Alcoholic, Baltika №3 Classic, Baltika №7 Export and Baltika №9 Strong.
AC Nielsen states that in September 2012 according to the results of the first 9 months of the current year the brand share in the premium segment was 26% by volume and 28% by value.
Dmitriy Chaban, the Marketing Manager of the company Carlsberg Ukraine:“A new type of Baltika is created in order to offer beer admirers a chance to savor the genuine taste of the draught beverage wherever they like rather than in a bar only. Baltika Razlivnoe means a rich, genuine taste of bar pastime you might enjoy at home”.
25 Дек. 2012