Monthly Archives: Январь 2013

Diageo Completes Beer Business Deal

London-based Diageo Plc. (DEO) has completed its joint venture with India’s largest spirits company United Spirits Limited, to own United National Breweries’ traditional sorghum beer business in South Africa.

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Last year, Compa??a Cervecera Spent 2.4 Million Euros in Actions Aimed to Promote Sustainable Development

The company’s 2012 Sustainable Development Report highlights the progress in innovation and efficient resource management

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UK. Orkney brews Norseman Pale Ale for Shetland

UK-based Orkney Brewery, a subsidiary of Sinclair Breweries, has produced Norseman Pale Ale for Shetland-based wholesale firm J.W. Gray & Co.

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Newcastle Gets Honest with Consumers

Newcastle Brown Ale is kicking the year off in high gear with the next wave of its popular “No Bollocks” campaign. The “No Bollocks” retail program is designed to drive consideration of Newcastle among adult consumers, over the age of … Continue reading

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US. Brewers Association Launches KegReturn.com

The Brewers Association (BA)—the not-for-profit trade association dedicated to small and independent American craft brewers—announces the launch of KegReturn.com, a site that provides tools to help consumers, homebrewers, retailers, wholesalers, brewers and scrap yards redirect kegs back to the breweries … Continue reading

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Australia. CUB dismisses claims of crafty marketing

Carlton & United Breweries (CUB) is unmoved by a social media campaign calling on the brewer to be more transparent about its licensing agreement with boutique beer brand, Byron Bay Brewing Company.

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Anheuser-Busch’s craft brewing efforts draw Wall Street Journal’s notice

Last week, I told you that sales of craft beer more than doubled between 2007 and 2012, and that big brewers like Anheuser-Busch and MillerCoors are trying to cash in on the trend, too.

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Heineken to release Amstel Wheat, Tecate Michelada beers in US

Heineken is set to unveil two new beers Amstel Wheat and Tecate Michelada in the US in September 2012, as part of plans to expand its footprint in the country.

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Modelo Especial Reaches Sales Milestone

Modelo Especial has exceeded 43 million cases in annual depletions, becoming only the third import beer to achieve 40 million cases sold in one calendar year.

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Beer sommelier mixes up beer cocktails and pairs cuisine with boutique ales

The Korean beer market is changing with a surge in imported beers, featuring brews from Belgium, America and Germany among others, widening the options for consumers. But understanding beer styles such as Trappist ale, saison and imperial stout isn’t always … Continue reading

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