Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
AB InBev Rolling Out Black Crown for 2013
With an alcohol content of 6%, Black Crown will pack more of a punch than the standard brew's 5% and is scheduled to go on sale in the United States early next year.
(See Related Content below for previous CSP Daily News coverage of Project 12).
Attention-grabbing drinks are becoming more important for global brewers such as AB InBev as they seek growth in the face of competition from craft beers, wine and spirits, said the report. Changing the attitude of consumers toward established brands and keeping them interested is proving crucial.
"Black Crown's bringing Bud to a more sophisticated crowd and occasion," AB InBev chief marketing officer Miguel Patricio told the news agency. While the main purpose of innovation is to boost sales, it is also about creating "better brand health," said the 46-year-old executive, who started in the position in July.
AB InBev, created in 2008 when InBev NV bought Anheuser-Busch Cos. for $52 billion, has spent the last four years selling assets, stripping out costs from the combined business and paying down debt, the report said. Now, with the help of new brews including Bud Light Platinum and Bud Light Lime-A-Rita, the Leuven, Belgium-based brewer is honing its focus on selling more beer.
"When we bought A-B, our focus was much more on deleveraging," said Patricio. "This is behind us. Now we're focusing on what we've been seeding" in new products.
AB InBev has been struggling to stem declines in Budweiser sales and boost Bud Light revenue in the U.S., the world's second-biggest beer market. Sales of Budweiser to U.S. retailers fell 6% by volume in the nine months through September.
About 6% of AB InBev's beer volume globally last year was the result of innovation and "renovation initiatives," Patricio said. Bud Light Platinum, a higher-strength beer in a blue bottle, and the margarita-flavored Lime-A-Rita were introduced this year and helped add about 0.75 percentage point to the brand's 21.5% share of the U.S. market in the third quarter, AB InBev estimated.
"Platinum was by far the biggest source of growth for ABI in the last three months," Trevor Stirling, an analyst at Sanford C. Bernstein, said in a Dec. 11 note cited by Bloomberg.
For AB InBev, innovation isn't just about new brews, Patricio said. It's also about packaging and marketing initiatives.
AB InBev plans to introduce a new Budweiser can with a distinctive waistline shape in the United States, and has added different sized and shaped cans globally, including a red-and-gold dragon-patterned bottle in China to celebrate Chinese New Year. New Brahma cans in Brazil enable the entire lid to be peeled off instead of just a tab, creating a ready-made beer glass.
"We're feeding this funnel of innovation constantly," Patricio said, adding that new products typically take three or four years to develop.
Renovating or designing new varieties of established drinks, such as Stella Cidre and Lime-A-Rita, is more important than creating entirely new brands, though the company isn't avoiding the latter, Patricio said.
Known for its prowess in reducing costs, AB InBev is also seeking to sell more profitable drinks, said the report. Bud Light Platinum is priced about 35% higher than Bud Light, according to Stirling.
Still, the brewer is resisting cuts to sales and marketing spending, which climbed 7.7% in the first nine months of 2012, after rising 4.1% a year earlier. Patricio declined to comment on whether spending will continue to rise.
The executive told the news agency it is easier to be agile with innovation and marketing in the digital age because of better and faster consumer feedback. AB InBev is soliciting ideas from customers through the "open innovation" section of its website and is using technological innovation around gigs and sports events to drive interaction through social-media websites such as Facebook.
"It's much easier to make consumers loyal when they experience an event" with a company, Patricio said.
That's not to say that AB InBev has perfected the process. Profit this year was hurt by higher distribution and administration costs in the United States as the brewer struggled to keep up with demand for Platinum and Lime-A-Rita, which required extensive--and expensive--countrywide distribution.
"We have to be better" at planning, Patricio said. Still,"I wish we had that problem everywhere--of having innovation be so successful."
8 Янв. 2013