Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Anheuser-Busch to unveil new beer at Super Bowl
The beer giant will tout its just-out Budweiser Black Crown brand during the Feb. 3 Super Bowl XLVII. The new beer is scheduled to be on sale nationwide by Jan. 21.
Last year, A-B introduced another new brand, Bud Light Platinum, to the massive audience watching the Big Game.
"The Super Bowl really is the ideal venue to launch something new," says Budweiser Vice President Rob McCarthy, noting that Super Bowl viewers, expected to surpass 110 million, are engaged with the ads as they watch the game live.
Black Crown's recipe was picked from among six limited-edition beers that were created by Budweiser brewmasters earlier this year. Based on positive consumer feedback, A-B decided to take this formula national.
The new beer, a golden amber lager, is "a little bit darker and a little bit more flavorful" than the traditional Budweiser lager, says McCarthy.
With 6% alcohol by volume, Black Crown also has more alcohol content than traditional Budweiser's 5%. And the premium brew will be about 15% more expensive, McCarthy says.
A-B hopes to cater to variety-seeking Millennials with the new beer.
"This brand will appeal to a broad range of beer drinkers, but especially to 21-to-34-year-old, trend-setting-type consumers," says McCarthy.
In the Super Bowl ad, a brewmaster salutes a group of American beer drinkers seated at a table and also toasts the Black Crown brand.
The new brand may get more than one game ad. A-B shot two 30-second commercials with the same theme, but executives still are deciding whether to air one or two Black Crown ads in the game.
New brews, such as Bud Light Platinum and Budweiser Light Lime-A-Rita, have helped A-B reverse its U.S. sales decline of the last few years, says Eric Shepard, executive editor for the newsletter Beer Market Insights.
Industry leader A-B, as well as other beer makers, fell behind as spirit makers offered consumers a wide range of new products, including vodka?s that come in different flavors, he says.
But this year, the beer industry is showing a recovery. New flavors, as well as an improving economy, helped to reverse the slide, says Shepard.
As for the Super Bowl, A-B is the game's exclusive beer advertiser and will be a top advertiser in the game. The company still is determining the total ad time it will have in the game and the final lineup of other brands that it will promote.
8 Янв. 2013