Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Anheuser-Busch to unveil new beer at Super Bowl
The beer giant will tout its just-out Budweiser Black Crown brand during the Feb. 3 Super Bowl XLVII. The new beer is scheduled to be on sale nationwide by Jan. 21.
Last year, A-B introduced another new brand, Bud Light Platinum, to the massive audience watching the Big Game.
"The Super Bowl really is the ideal venue to launch something new," says Budweiser Vice President Rob McCarthy, noting that Super Bowl viewers, expected to surpass 110 million, are engaged with the ads as they watch the game live.
Black Crown's recipe was picked from among six limited-edition beers that were created by Budweiser brewmasters earlier this year. Based on positive consumer feedback, A-B decided to take this formula national.
The new beer, a golden amber lager, is "a little bit darker and a little bit more flavorful" than the traditional Budweiser lager, says McCarthy.
With 6% alcohol by volume, Black Crown also has more alcohol content than traditional Budweiser's 5%. And the premium brew will be about 15% more expensive, McCarthy says.
A-B hopes to cater to variety-seeking Millennials with the new beer.
"This brand will appeal to a broad range of beer drinkers, but especially to 21-to-34-year-old, trend-setting-type consumers," says McCarthy.
In the Super Bowl ad, a brewmaster salutes a group of American beer drinkers seated at a table and also toasts the Black Crown brand.
The new brand may get more than one game ad. A-B shot two 30-second commercials with the same theme, but executives still are deciding whether to air one or two Black Crown ads in the game.
New brews, such as Bud Light Platinum and Budweiser Light Lime-A-Rita, have helped A-B reverse its U.S. sales decline of the last few years, says Eric Shepard, executive editor for the newsletter Beer Market Insights.
Industry leader A-B, as well as other beer makers, fell behind as spirit makers offered consumers a wide range of new products, including vodka?s that come in different flavors, he says.
But this year, the beer industry is showing a recovery. New flavors, as well as an improving economy, helped to reverse the slide, says Shepard.
As for the Super Bowl, A-B is the game's exclusive beer advertiser and will be a top advertiser in the game. The company still is determining the total ad time it will have in the game and the final lineup of other brands that it will promote.
8 Янв. 2013