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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Brooklyn Brewery Enters Sweden, Plans Stockholm Harbor Brewpub

Brooklyn Brewery announced over the weekend that it would build another plant 4,000 miles away from its Williamsburg home in Stockholm, offering further proof that Brooklyn is no longer just a borough of Manhattan -- it’s a brand.
Built in partnership with D. Carnegie & Co. and Carlsberg Sweden, the 8,000-barrel Brooklyn-New Carnegie brewery will sit in the landmarked Luma Factory buildings in Hammarby Sj?stad, a residential and commercial complex that fronts on the Swedish capital’s picturesque harbor.

Brooklyn Brewmaster Garrett Oliver said his team will brew special Brooklyn beers only available at a waterfront restaurant attached to the brewery, which will accommodate up to 250 people indoors and outdoors and serve “local food” (Swedish meatballs?) when it opens by the year’s end.
"Swedish brewers will train in Brooklyn and learn our deepest, darkest secrets,” the company wrote in an announcement on its website. “In turn, [Oliver] and the Brooklyn team will take turns visiting Sweden to brew special Brooklyn offerings -- like Brewmaster’s Reserve and Worshipful Company of Brewers releases -- as well as developing some brand new beers by the end of 2013.”

Why Sweden? It turns out Sweden is the 25-year-old brewery’s second-largest market outside of New York City. It began exporting beer to the Scandinavian country in 2006 through Carlsberg Sweden, and its signature lager and East India pale ale are now available on draft nationwide.

“We love Stockholm, and the whole Brooklyn brewing team is looking forward to their stints at Brooklyn-New Carnegie,” Oliver said. “We’re going to have a lot of fun brewing and creating beers with our Swedish team.”

The Brewery claims the residents of Stockholm and Brooklyn enjoy a mutual appreciation of beer, food, music and art, “leading some to ponder if Sweden is the new Brooklyn.” Last year, it launched the “Brooklyn, Sweden” music festival, showcasing an array of emerging Brooklyn bands in Stockholm and Malm?.

Brooklyn Brewery will manage and operate the new venture through a wholly owned Swedish subsidiary. The 8,000-barrel brewery will produce just a fraction of its 120,000-barrel Williamsburg counterpart, and most of the main beers will still be exported. The company says the focus of its new endeavor is to brew “small-batch specialty beers” for the devoted Swedes.

9 Янв. 2013

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