Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Brooklyn Brewery Enters Sweden, Plans Stockholm Harbor Brewpub
Built in partnership with D. Carnegie & Co. and Carlsberg Sweden, the 8,000-barrel Brooklyn-New Carnegie brewery will sit in the landmarked Luma Factory buildings in Hammarby Sj?stad, a residential and commercial complex that fronts on the Swedish capital’s picturesque harbor.
Brooklyn Brewmaster Garrett Oliver said his team will brew special Brooklyn beers only available at a waterfront restaurant attached to the brewery, which will accommodate up to 250 people indoors and outdoors and serve “local food” (Swedish meatballs?) when it opens by the year’s end.
"Swedish brewers will train in Brooklyn and learn our deepest, darkest secrets,” the company wrote in an announcement on its website. “In turn, [Oliver] and the Brooklyn team will take turns visiting Sweden to brew special Brooklyn offerings -- like Brewmaster’s Reserve and Worshipful Company of Brewers releases -- as well as developing some brand new beers by the end of 2013.”
Why Sweden? It turns out Sweden is the 25-year-old brewery’s second-largest market outside of New York City. It began exporting beer to the Scandinavian country in 2006 through Carlsberg Sweden, and its signature lager and East India pale ale are now available on draft nationwide.
“We love Stockholm, and the whole Brooklyn brewing team is looking forward to their stints at Brooklyn-New Carnegie,” Oliver said. “We’re going to have a lot of fun brewing and creating beers with our Swedish team.”
The Brewery claims the residents of Stockholm and Brooklyn enjoy a mutual appreciation of beer, food, music and art, “leading some to ponder if Sweden is the new Brooklyn.” Last year, it launched the “Brooklyn, Sweden” music festival, showcasing an array of emerging Brooklyn bands in Stockholm and Malm?.
Brooklyn Brewery will manage and operate the new venture through a wholly owned Swedish subsidiary. The 8,000-barrel brewery will produce just a fraction of its 120,000-barrel Williamsburg counterpart, and most of the main beers will still be exported. The company says the focus of its new endeavor is to brew “small-batch specialty beers” for the devoted Swedes.
9 Янв. 2013