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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Brooklyn Brewery Enters Sweden, Plans Stockholm Harbor Brewpub

Brooklyn Brewery announced over the weekend that it would build another plant 4,000 miles away from its Williamsburg home in Stockholm, offering further proof that Brooklyn is no longer just a borough of Manhattan -- it’s a brand.
Built in partnership with D. Carnegie & Co. and Carlsberg Sweden, the 8,000-barrel Brooklyn-New Carnegie brewery will sit in the landmarked Luma Factory buildings in Hammarby Sj?stad, a residential and commercial complex that fronts on the Swedish capital’s picturesque harbor.

Brooklyn Brewmaster Garrett Oliver said his team will brew special Brooklyn beers only available at a waterfront restaurant attached to the brewery, which will accommodate up to 250 people indoors and outdoors and serve “local food” (Swedish meatballs?) when it opens by the year’s end.
"Swedish brewers will train in Brooklyn and learn our deepest, darkest secrets,” the company wrote in an announcement on its website. “In turn, [Oliver] and the Brooklyn team will take turns visiting Sweden to brew special Brooklyn offerings -- like Brewmaster’s Reserve and Worshipful Company of Brewers releases -- as well as developing some brand new beers by the end of 2013.”

Why Sweden? It turns out Sweden is the 25-year-old brewery’s second-largest market outside of New York City. It began exporting beer to the Scandinavian country in 2006 through Carlsberg Sweden, and its signature lager and East India pale ale are now available on draft nationwide.

“We love Stockholm, and the whole Brooklyn brewing team is looking forward to their stints at Brooklyn-New Carnegie,” Oliver said. “We’re going to have a lot of fun brewing and creating beers with our Swedish team.”

The Brewery claims the residents of Stockholm and Brooklyn enjoy a mutual appreciation of beer, food, music and art, “leading some to ponder if Sweden is the new Brooklyn.” Last year, it launched the “Brooklyn, Sweden” music festival, showcasing an array of emerging Brooklyn bands in Stockholm and Malm?.

Brooklyn Brewery will manage and operate the new venture through a wholly owned Swedish subsidiary. The 8,000-barrel brewery will produce just a fraction of its 120,000-barrel Williamsburg counterpart, and most of the main beers will still be exported. The company says the focus of its new endeavor is to brew “small-batch specialty beers” for the devoted Swedes.

9 Янв. 2013

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