Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Anheuser-Busch Announces Lineup of Brands to be Featured in Super Bowl XLVII Ads
ST. LOUIS – Anheuser-Busch today announced it will debut four-and-a-half minutes of new ad creative during CBS’s broadcast of Super Bowl XLVII on Sunday, Feb. 3. Super Bowl icons Bud Light and Budweiser will share the spotlight in this year’s game with Anheuser-Busch’s two newest brands, Budweiser Black Crown and Beck’s Sapphire, both of which will be making their national television debut.
Bud Light, the official beer sponsor of the NFL, will premiere two 60-second ads, “Journey” and “Lucky Chair.” The ads are the culmination of the brand’s successful “Superstitious” campaign, which portrays the traditions and rituals NFL fans employ to help their teams win. Both ads are set in New Orleans, tying the creative closely to the Super Bowl. The creative agency for these spots is Translation.
The iconic Budweiser Clydesdales will also appear in a new 60-second spot, “Brotherhood,” which chronicles the bond a Clydesdale foal shares with his trainer. Partially shot at Warm Springs Ranch, a 300-plus acre farm near Boonville, Mo., home to many of the Clydesdales, “Brotherhood” will take the Clydesdales advertising into new territory by providing a new level of access to their early years.
With two thirty-second ads – “Coronation” and “Celebration” – Budweiser Black Crown is poised to make a big splash during this year’s game. In fact, Budweiser Black Crown has secured the coveted A1 position for “Coronation,” ensuring it will be the first commercial to air following kickoff. Two fifteen-second teasers for Budweiser Black Crown will air during the NFC and AFC Championship games on Jan. 20, one day before the brand hits shelves nationwide. Anomaly is the creative agency for Budweiser and Budweiser Black Crown’s ads.
Beck’s Sapphire, which debuted on New Year’s Eve, will also make its Super Bowl advertising debut with a new thirty-second ad, “Serenade.” The ad celebrates Beck’s Sapphire’s sleek, one-of-a-kind black bottle, and features a surprise admirer that is mesmerized by its beauty. The creative agency for Beck’s Sapphire’s ad is Mother.
“The Super Bowl is an unbeatable platform for us to launch our new brands, Budweiser Black Crown and Beck’s Sapphire, and continue building on the long-standing success of Bud Light and Budweiser,” said Paul Chibe, vice president, U.S. marketing. “Not only does the game have the largest television audience of the year, but it’s an incredibly captive one because so many viewers tune in for the commercials.”
14 Янв. 2013