Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
PepsiCo and Anheuser-Busch InBev Collaborate on Promotion, Marketing
“We’ve worked well together as official [NFL] sponsors,” said Paul Chibe, A-B InBev’s VP for U.S. marketing, to Ad Age.
An image of an in-store promotion sign displays two bags of Doritos, two bottles of Pepsi, two bottles of Bud Light, a Super Bowl logo and a caption: “Super Bowl. Super Team. Super Party.” This idea builds on PepsiCo’s summer campaign entitled “Power of One,” which promoted Mountain Dew with Doritos and Lay’s with Pepsi.
A memo sent by A-B InBev to distributors referred to the promotion as a “National Big Bet” and included a “save up to $8” mail-in rebate coupon alongside images of Bud Light, Doritos and Pepsi.
“We have always worked with cross-merchandising partners in the past, but for 2013…all three [brands -- Doritos, Pepsi and Bud Light] are trying to work together to have flawless execution at retail,” an A-B InBev distributor told Ad Age.
“The promotions between PepsiCo and Anheuser-Busch offer convenience and value to consumers during a variety of occasions. Since we are both official National Football League sponsors, we are in a unique position to kick off the year by helping our consumers celebrate Super Bowl XLVII with brand like Pepsi, Doritors, Budweiser and Bud Light,” said the companies in a joint statement.
While joint marketing can be a challenge, wrote Barclays analyst Andrew Lazar in a report, the promotion could potentially lead to huge profits.
“In our view, the packaging of soft drinks, snacks and beer around a large event makes a great deal of sense, particularly in these channels, and this may be an indication of more to come down the road,” Lazar wrote.
Bill Pecoriello, CEO of ConsumerEdge Research, looked ahead of the promotion and considered what kind of domino effect this deal could influence.
“The news will certainly fuel speculation that ultimately [A-B InBev] might acquire PepsiCo’s beverages business,” Pecoriello wrote in a report.
Pecoriello also noted, however, that an imminent deal is unlikely because A-B InBev will soon close a $20.1 billion acquisition of Mexico-based Grupo Modelo, makers of Corona Extra. Another potential hindrance: PepsiCo is still revamping its beverage business. After 2012, which the company called a “transition year,” PepsiCo will invest an additional $500 million to $600 million to advertise its brands in 2013, especially in North America
14 Янв. 2013