Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
U.S. Brewery Count Rises to 2,336
The Brewers Association also has reached out recently to principals connected to our brewery-in-planning list to ascertain whether the plans are still moving along and/or when the expected opening date is for the new brewery. As a result of our ability to inactivate some of those brewery-in-planning records and convert many to operational brewery status, our brewery-in-planning count has declined to 1,254 from a high of 1,381 at the end of October. Thanks to Erin Glass, Sarah White and Tami the Temp for their efforts to clarify the intentions of some of these people/entities.
A couple months ago, Beer Institute's Lester Jones publicized the U.S. Tax and Trade Bureau's (TTB's) count of active brewery notices of 2,751. What is the difference in the two numbers? The TTB number is of brewers notices. Brewers who operate as alternating proprietors have brewers notices. Multiple brewers may have notices but use the same brick-and-mortar brewery to make their beers in that alternating proprietor relationship. Contract brewing companies do not have brewers notices and are not in either the TTB or Brewers Association count. Also, the TTB tends not to quickly inactivate notices from brewers that have closed in the past couple of years, in hopes that they may revive and pay excise taxes again. So the number of breweries in the U.S. is 2,336 until the count gets updated at the end of January.
The count of operating U.S. breweries who are Brewers Association members is now at 1,650, up almost 300 breweries and 22 percent from the year before, and up from 1,000 four years ago. Seventy-one percent of U.S. breweries are members, up from 69 percent the year before. On the brewery-in-planning rolls, we have 995 members, up from 582 the year before. So the wave of openings appears that it will continue. Other membership numbers we have include 154 international breweries, 64 contract brewing companies, 7 companies that function only as alternating proprietors, 580 allied trade companies, 432 craft beer distributors and 704 individuals. American Homebrewers Association membership has climbed over 35,000.
Current counts by market segment are 24 breweries that are part of the two large brewers, 109 regional brewing companies, 1,084 microbreweries and 1,119 brewpubs. These numbers are a snapshot in time. Note that when we compile the 2012 brewery numbers as part of our Beer Industry Production Survey, the totals will be different because they will also include companies that closed during the year (because they did operate in 2012) as well as new information on openings and closings that come my way during the research and number crunching parts of the project. Final numbers will be presented at the Craft Brewers Conference in Washington, DC on March 27, 2013 and in the May/June issue of The New Brewer. You can also expect a growth press release in March and the top 50 craft breweries and top 50 U.S. breweries lists to come out in April.
Anyone care to give a guess at what the year-end 2013 count will be? Cheers!
14 Янв. 2013