Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Sales of Cerveza Cusque?a in Chile Increase by Almost 50%
- In 2012, the Premium segment in Chile represented 22% of the total beer market
- Cusque?a beer has been sold in all regions of Chile since 2007
Cerveza Cusque?a, Backus’ portfolio’s Premium beer, saw a sales increase of 48.9% in Chile in November 2012, compared to the same period in the previous year. Cusque?a has been exported successfully to Chile since 2007 through Vi?a Concha y Toro/Comercial Peumo, who considered it a high-quality international beer and chose it to complete their Premium beverages portfolio.
Edwards Taboada, Cusque?a’s Brand Manager, said: “Cusque?a’s numbers in Chile show year after year the growing interest of Chilean consumers for Peruvian Premium beer. Cusque?a had an increase in sales of 51.9% in 2011, we managed to close 2012 with an increase close to 50% and we aim to have a 40% increase in 2013. Those are pretty high growth rates, plus this is an interesting opportunity for Cusque?a in the long term, considering that the Premium category grows between 10% and 20% per year in that country.”
During the past six years, Premium beer consumption in Chile has grown by nearly 60%. Today, this segment is the fastest growing in the entire category, unlike the mass segment which has been losing its share. In 2012, the Premium segment reached 22% of the total market, a level similar to that of developed countries.
Cusque?a, which has 29 international awards that certify and guarantee its high quality, is sold in prestigious restaurants and trendy pubs, as well as in supermarkets and liquor stores, where the majority of its target audience is; that is, men and women 25 to 35 years old, in AB socio-economic segment.
Likewise, Francisco Espinosa, Marketing Director at Vi?a Concha y Toro, commented: “Chile’s beer industry is going through its best moment in years, with a solid economy and well-informed and knowledgeable consumers. This creates an appropriate environment for a superior quality beer like Cusque?a to become one of the preferred beers of Chilean consumers, due to its internationally recognised quality, mystical origin, and the best ingredients. Plus it has a unique bottle.”
Cusque?a is the national Premium beer of Backus’ brand’s portfolio. It is made with the finest ingredients and aromatic essences, inspired in the perfection of its origins, which make it the best beer in Peru and one of the best in the world.
Uni?n de Cervecer?as Peruanas Backus and Johnston S.A.A., is the leader in the brewery industry in Peru, with 5 decentralised production plants in Lima, Arequipa, Cusco, Motupe and Pucallpa. It has a portfolio of very well-segmented national and international brands that aim for its customers’ satisfaction in the 142,000 points of sale throughout the country. During 2011, Backus registered net sales for S/. 3,005.5 million, contributed S/. 2,224 million in taxes and gave direct employment to more than 7,000 people and indirect employment to more than 220,000 people.
Backus focuses on sustainable development, looking to create shared value and social inclusion with those that form its value chain and the communities where it operates. This is how its initiatives and projects aim to create strategic alliances to leverage efforts and make a positive economic, social and environmental impact for society as a whole.
15 Янв. 2013