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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Australia. Yellow Tail brand owner Casella ventures into premium beer market

LEADING wine company Casella, of mega-brand Yellow Tail fame, will look to Australian beer drinkers to return it to the right side of the accounts ledger after posting its first-ever loss in the last financial year.

The NSW-based company went into the red to the tune of $30 million in 2011-2012, down from a $45 million profit in the previous 12 months built mainly on the export success of its value-end Yellow Tail wines.

While sales in the US amounted to three-quarters of its 12 million case turnover, the high value of the Australian dollar has savaged the company's margins to the point that it no longer is profiting from its once hugely successful American market.

Company boss John Casella is pinning his hopes on a return to profit via an expansion of its product portfolio led by a venture into the premium beer market with new label Arvo, which went on sale last year.

The beer, brewed in a new facility adjacent to Casella's huge winery operation in Yenda, sells in six packs and slabs for between $45-$49 and has grown steadily since its launch.

But it is not expected to add to the corporate coffers for "some time" due to excise regulations and initial capital outlays, Mr Casella said.

Casella Wines also will add a new range of premium wines from a recently bought Barossa vineyard.

The near future will be about extending the Casella product range and finding efficiencies in the business rather than refocussing the Yellow Tail brand, Mr Casella said.

"There won't be any change in the way Casella or Yellow Tail make or sell wine locally," he said. "That's where our volume comes from and what underpins our business."

The strong Australian dollar was one of the biggest challenges facing exporting wine businesses, Wine Australia's Andrew Cheesman said.

"It's been really hard for us to compete in places like the US, but that's been replaced by growth in China. Now we need to circle back to get more premium Australian wines back into the US."

17 Янв. 2013

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