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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Molson Coors acquires Irish craft brewery

The North American-based Molson Coors Brewing Company through its Molson Coors UK & Ireland has acquired the Franciscan Well craft beer brand and micro-brewery in Cork City, Ireland, for an undisclosed sum.

The company is also planning to develop a new 75,000HL (150,000 keg) craft brewery in Cork city.

The investments form part of Molson Coors Ireland's plans to improve the brewery's share in the growing craft beer market and Irish craft-beer export business.

Molson Coors UK & Ireland Emerging Markets & Craft Beer division director Niall Phelan said in 2012 alone, the craft beer market grew 13% in the UK and 100% in Ireland.

"For Molson Coors, our investment in Franciscan Well and Cork is our latest strategic acquisition and complements our commitment to Sharp's and William Worthington's," Niall Phelan added.

Molson Coors UK & Ireland's new Emerging Markets & Craft Beer division consists of its Scottish and Irish businesses including Sharp's Brewery in Cornwall and William Worthington's Micro Brewery in Burton-upon-Trent.

The Franciscan Well Brewery founder Shane Long said, "Now, as part of a global brewer that understands and respects the craft beer movement, we have a big opportunity to build an international brand and business that we just could not have achieved on our own."

Established in 1998, the Franciscan Well Brewery beers include Shandon Export Stout, Friar Weisse, Blarney Blonde, Rebel Red, Rebel Lager and Whiskey Aged Stout, which was brewed in partnership with Jameson Whiskey.

17 Янв. 2013

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