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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

UK. Owner of Woodchuck Cider Approves Sale to Irish Rival

The Irish beverage company C&C Group agreed on Tuesday to buy Vermont Hard Cider Company, the makers of Woodchuck Cider, for $305 million.

The deal is the latest in a flurry of recent acquisitions in the beverage industry, as giants like AnheuserBusch-InBev and Heineken search for new growth markets.

Under the terms of the deal announced on Tuesday, C&C, based in Dublin, will acquire Vermont Hard Cider, whose brands include Woodchuck Cider, the largest cider brand in the United States.

The deal will combine C&C’s own cider business, including brands like Magners, Bulmers and Gaymers, with those of Vermont Hard Cider, as C&C looks to expand its business in the United States.

“This transaction transforms our international cider business and accelerates our growth prospects,” C&C’s chief executive, Stephen Glancey, said in a statement.

Shares in the C&C Group rose 6 percent in morning trading in London on Tuesday.

Vermont Hard Cider, based in Middlebury, Vt., reported a pretax profit of $10 million last year, which is expected to increase 50 percent, to around $15 million, in 2012, according to a company statement.

The beverage industry is going through a round of consolidation. AnheuserBusch-InBev agreed this year to buy the share of Grupo Modelo that it did not already own for $20.1 billion. The Dutch beer giant Heineken also recently received shareholder approval to buy Asia Pacific Breweries of Singapore for around $4.6 billion.

C&C said it would finance the deal for Vermont Hard Cider through existing cash reserves and bank loan facilities. The deal is expected to close early next year.

18 Янв. 2013



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