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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

UK. Marston’s sales at pubs rise 6 pct during holidays

British pub and brewing company Marston's Plc, known for beer brands such as Marston's Pedigree and Hobgoblin, said comparable sales rose 5.8 percent at its pubs in the Christmas holiday season.

The company, which operates around 2,150 pubs across England and Wales, said like-for-like sales at its managed pubs in the three weeks ended Jan. 5 was helped by a 10 percent rise on Christmas.

For the 16 weeks to Jan. 19, the company reported a 1.2 percent increase in like-for-like sales at its managed pubs as snowfall hit sales in the last week, but said profitability was in line with its expectations.

Heavy snowfall has hit businesses and travellers across Britain threatening an unprecedented "triple-dip" recession that could knock the government's economic plans further off track.

British pub operators have benefited as cash-strapped customers choose to treat themselves to meals at their local pub instead of dining out at restaurants.

Pub and breweries group Greene King reported last week a rise in sales for the 36 weeks to Jan. 6, buoyed by strong trading during the Christmas period.

Marston's shares were down 2 percent at 132.11 pence on the London Stock Exchange at 0844 GMT on Tuesday. They rose more than 30 percent last year.

22 Янв. 2013



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