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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

USA. Oskar Blues Continues Growth, Outpaces Industry

Colorado-based Oskar Blues Brewery, the first craft brewery in the country to brew and can craft beer in November 2002, continued its explosive growth posting a 52 percent increase in sales/depletions and 49 percent increase in revenue in 2012, outpacing industry growth by nearly 40 percent.
Oskar Blues’ continued growth is a result of $4+ million in improvements to its Longmont, CO facility in 2012. The expansion included 14 additional 200-barrel fermenters and two 400-barrel bright beer tanks which allowed the brewery to go from 59,000 barrels of beer in 2011 to 85,750 BBLs in 2012. In addition, the Tasty Weasel taproom (Best Taproom: 5280 & Westword Magazines) in Longmont, CO underwent extensive renovations earlier in 2012 resulting in a new patio and additional production space.
The increased capacity catapulted Oskar Blues to one of the three “Biggest Momentum Gainers” on the Brewers Association annual Top 50 Craft Brewers List this past spring and grabbed them the Denver Business Journal’s “Fastest Growing Private Companies” in August. It also allowed Oskar Blues to expand distribution to new markets for the first time in four years. The markets: Chicago, Ohio, Northern Kentucky and founder Dale Katechis’ home state of Alabama each established the largest craft beer launch in territory history topped with 14,000+ case equivalents during the first week in Ohio.
The Colorado brewery also installed a new canning line capable of filling 300 cans per minute. This allowed the company to introduce 16oz cans of Deviant Dale’s IPA and G’Knight Imperial Red IPA while being the first American brewery to offer beer drinkers a 19.2oz. Imperial Pint can. Oskar Blues celebrated the 10 year CANiversary of Dale’s Pale Ale by launching the original craft beer in-a-can in the 19.2 oz. Imperial Pint can package during this year’s Great American Beer Festival. The package is available across the country for 2013.
In addition, Oskar Blues became the first craft brewer to introduce Ball Corporation’s 16oz. Alumi-tek resealable can this year at the Craft Brewers Conference by debuting “CHAKA Belgian-Style Ale”, a CANlaboration with Sun King Brewery from Indianapolis. Since that debut, they have used the Alumi-tek can for another CANlaboration with Sun King, a hoppy brown ale called “The Deuce”. They are also canning and distributing their own B.Stiff and Sons Old Fashioned Root Beer in the innovative package.
Oskar Blues keeps employees healthy with an “In the Core” workout program 3 times a week with a personal trainer, massage twice a week and Yoga once a week. The outdoor centric company also hosts a running club and group bike rides throughout the year. In 2012, Oskar Blues instituted a 6% matching 401K program and provided employees 100% health care coverage, offerings that earned them the Denver Post “Top Workplaces Award”.
The accomplishments of 2012 became a springboard for 2013 when, in December, Oskar Blues began brewing at its new brewery and taproom in Brevard, NC. The brewery plans to include a separate restaurant and live music venue in the small town as well. The addition of the 30,000 sq. foot Brevard brewery will expand overall brewing capacity to nearly 130,000 barrels in 2013 and allow the brewery to enter additional markets.
“We continue to have as much fun as we CAN to enjoy this ride” said Katechis. “I am proud of our team as we celebrated the 10th anniversary of Dale’s Pale Ale and we look to include Pisgah, NC singletrack as part of the Oskar Blues backyard.” The fun includes two award winning Colorado restaurant locations (Grill & Brew, Home Made Liquids & Solids), Bonewagon food truck, Hops & Heifers Farm, REEB Cycles www.reebcycles.com (Outside Magazine’s Top 9 Mountain Bikes of Spring 2012) and the upcoming March opening of CHUBurgerwww.CHUBurger.com in Longmont, CO.
22 Янв. 2013

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