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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Carlsberg brewery in Aurangabad faces dry days ahead

Water supply to Carlsberg brewery in Aurangabad has been cut, thanks to Maharashtra government's directive to stop supply of water to breweries and distilleries in Marathwada region, following the extraordinary drought situation prevailing in the area.

Carlsberg told ET: "The water supply to the Carlsberg brewery in the Waluj Industrial Area of Aurangabad has been reduced. We are reviewing the situation in Aurangabad and are cooperating with the authorities to support them on the steps taken to address the issue."

But the Vijay Mallya-led United Breweries, country's largest brewer, said it will survive the summer without much damage as it has already upgraded its system to meet such eventualities.

A note issued by the company to ET said: "We have proactively put in place several measures to reduce water consumption. We have installed water-efficient bottle washing equipment, state-of-the-art recycling systems to treat and re-use water in designated areas of the plants, and have significantly reduced water losses in the breweries. These measures have dramatically brought down water requirements and we follow global best practices and standards in water conservation". "We do not see a major issue in operating in summer, because of the above", the note added.

With water supply lowest in the past 40 years, the state government is left with no option but to curtail water supply to nonessential consumption. Maharashtra has 90 distilleries depending on dams for its water supply.

However, many others are cautious in their approach. Most alcohol beverage producers want the government to tread cautiously on the policy of stopping the water supply to breweries and beverages as the government would not be able to stomach the full ramification of such a measure.

24 Янв. 2013

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