Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Heineken to release Amstel Wheat, Tecate Michelada beers in US
Bottles of Amstel Wheat will be distributed across Chicago, Minneapolis and Northeast, which follows its release on draught a year ago.
The company's Tecate Michelada, a Mexican beer, will be supplied to central and western US as the first canned, ready-to-drink michelada in the country.
The Dutch brewer intends to enhance its business reach in countries other than Europe, against the backdrop of a slowing economy in the region.
Heineken USA chief marketing officer Lesya Lysyj was quoted by Reuters as saying that beer makers have not been as innovative and Heineken not as innovative as other brewers.
"We've been an under-innovator in an under-innovated category. Our business was not on a growth trajectory over the last several years," Lysyj said.
The new beers mark the first release from Heineken in the US market after over ten years.
29 Янв. 2013