The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Modelo Especial Reaches Sales Milestone
“This is a remarkable accomplishment for Modelo Especial, which is the number three imported beer in the U.S. and is growing at a rate of more than 20 percent year over year,” said Bill Hackett, president of Crown Imports, Modelo’s exclusive U.S. importer. “This achievement is a true indicator of the phenomenal growth of the brand that continues to lead the beer industry and brings us one step closer to attaining our long-term vision of Modelo Especial becoming a 100 million case brand and the number two imported beer in the U.S.”
Modelo Especial continues to outpace the industry. As one of the fastest growing beer brands in the U.S., Modelo Especial reached the 30 million case mark just two years ago and grew sales nearly eight million cases in 2012 alone. The brand also became the number two imported beer within the U.S. convenience store channel earlier this year according to SymphonyIRI data – further indication of Modelo Especial’s continued success.
The brand’s rapid growth can be attributed to its widespread appeal and continued brand strength among Hispanic beer drinkers, a valuable consumer segment. To support Modelo Especial’s continued expansion into the General Market, the brand launched its first-ever English language TV spot within select markets in 2012 as well as drove consumer engagement and incremental case growth with a number of exciting promotions throughout the year. Additionally, two new Modelo Especial packages were introduced to the lineup: 24-pack loose bottles and 24 ounce bottles to help meet new drinking occasions among general and Hispanic audiences.
“Modelo Especial is a brand with both mass and acceleration unmatched by any other brand in the beer industry,” added Jim Sabia, chief marketing officer for Crown Imports. “We will continue to create strategic marketing initiatives for the brand to reach the general and Hispanic markets as we work to drive both future growth and awareness of the brand in 2013 and beyond.”
In a banner year for the premium Mexican beer, Modelo Especial was recently awarded the Leaders Choice “Beer Brand of the Year” Award by Market Watch magazine, as well as a Hot Brands award for the 18th consecutive year. Additionally, IMPACT magazine awarded Modelo Especial a Blue Chip Brand award, recognizing brands with over 500,000 case equivalent depletions with at least ten years of consecutive years of volume growth.
29 Янв. 2013